WEBSITE REDESIGN AND MANAGEMENT: STRAIGHT TALK AND THINGS TO KNOW BEFORE STARTING YOUR NEXT PROJECT
Webinar: group live presented online || Attendance: 80 Associations || Reviews ♦♦♦♦♦ || I really enjoyed the dialogue between Ray and Jessica, and their real world take on an association-focused web redesign. The session was very engaging. || This webinar was great. Ray is a wonderful speaker. || Great presentation! || Great topics, timely and informative || Pathologically helpful! Love it! Thanks for your time!
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(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online )
| Title | W145: Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project |
| Date | Tuesday, March 9, 2021 |
| Time | 3:00 p.m. – 4:30 p.m. (Eastern Time) |
| Description |
Your website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.” However, many traditional marketing and communications professionals have little experience with such initiatives, much less a technology driven project such as a website. Join us for an interactive “ask the vendor” session to get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to:
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| Instructor Bios: | Ray van Hilst, Yoko Co.
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presence of organizations that help build a better world. His diverse background includes working with a range of organizations from Fortune 500 brands, nonprofits, and associations. Some of his favorites include Disney, The Home Depot, and the National Wildlife Federation. His unique combination of experience enables him to lead collaborative endeavors that get things done and achieves results. Ray is driven to make a tangible impact for those he works with, and this drive pushes him beyond the all too common “wouldn’t it be great if…” hypotheticals in pursuit of the “this is how we do that” reality. When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot… he is frequently found speaking at events about web strategy and marketing technology. He is an active member of ASAE: The American Society of Association Executives and has served on ASAE’s Technology Section Council. When he’s not thinking about the web, Ray is a husband, father, outdoor enthusiast, frustrated musician, and struggling homebrewer. Jessica Konrath, MA, CAE Executive Director, Academic Pediatric Association
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| Level | Intermediate |
| CPE (NASBA Category) | Communications & Marketing |
| CAE (Field of Study) | Marketing, Public Relations & Communications |
| Prerequisites | 1 year of association membership, marketing or operations experience |
| Advance preparation required | None |
| Course Reviewer | Wade Tetsuka, CPA
Bio: https://www.linkedin.com/in/wadetetsuka/ |
| Delivery | Group Internet Based |
| CPE/CAE Credits | 1.5 |
| Cost: | Free |
| Learning Objectives | Key Learning Objectives:
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