Webinar: group live presented online  ||  Attendance: 80 Associations  ||  Reviews   ♦♦♦♦♦  ||  I really enjoyed the dialogue between Ray and Jessica, and their real world take on an association-focused web redesign. The session was very engaging. || This webinar was great. Ray is a wonderful speaker.  || Great presentation!  || Great topics, timely and informative || Pathologically helpful! Love it! Thanks for your time!

Click here for Recorded Webinar 

(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online )




Title W145:  Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project
Date Tuesday, March 9, 2021
Time 3:00 p.m. – 4:30 p.m.  (Eastern Time)

Your website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.”  However, many traditional marketing and communications professionals have little experience with such initiatives, much less a technology driven project such as a website.

Join us for an interactive “ask the vendor” session to get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one).  This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to:

  • Develop a project timeline
  • Manage expectations for your new site
  • Work effectively with your vendor
  • Project Manage your website redesign
  • Launch your site on time and on budget
  • Plan for ongoing management and optimization
Instructor Bios: Ray van Hilst, Yoko Co.

Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presence of organizations that help build a better world. His diverse background includes working with a range of organizations from Fortune 500 brands, nonprofits, and associations. Some of his favorites include Disney, The Home Depot, and the National Wildlife Federation.

His unique combination of experience enables him to lead collaborative endeavors that get things done and achieves results. Ray is driven to make a tangible impact for those he works with, and this drive pushes him beyond the all too common “wouldn’t it be great if…” hypotheticals in pursuit of the “this is how we do that” reality.

When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot… he is frequently found speaking at events about web strategy and marketing technology. He is an active member of ASAE: The American Society of Association Executives and has served on ASAE’s Technology Section Council. When he’s not thinking about the web, Ray is a husband, father, outdoor enthusiast, frustrated musician, and struggling homebrewer.

Jessica Konrath, MA, CAE

Executive Director, Academic Pediatric Association


Level Intermediate
CPE (NASBA Category) Communications & Marketing
CAE (Field of Study) Marketing, Public Relations & Communications
Prerequisites 1 year of association membership, marketing or operations experience
Advance preparation required None
Course Reviewer Wade Tetsuka, CPA


Delivery Group Internet Based
CPE/CAE Credits 1.5
Cost: Free
Learning Objectives Key Learning Objectives:

  • How to effectively manage a website redesign project so that it launches on time and on budget
  • Potential project risks that can put a website redesign project at risk
  • Questions to ask your vendor and internal teams to prevent last minute surprises (or cost overruns)


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