Reimagining Association Ecommerce: Exceeding High Member Expectations in Today’s Digital Age



Webinar: group live presented online  ||  Attendance: 38 Associations  ||  Reviews   ♦♦♦♦♦  || I love this Jake and Joe – sometimes small tweaks = quick, motivating wins! || Thanks you for that link and for everything you shared, so helpful! || Thank you guys. Great webinar

Click here for Recorded Webinar 

(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online)


TUESDAY, JUNE 28, 2022
1:00 PM – 2:30 PM (EASTERN TIME)

Associations often struggle with e-commerce.  Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon, Google, Target, etc.  A common struggle is how to deliver that kind of experience, particularly when transactions happen in their AMS and other platforms that were not built to do so.  Jake and Joe will talk about how to think of e-commerce and the use of traditional association platforms differently and show how to decouple the Store or Marketplace from legacy systems to provide a great buying experience for the user.

  • Comparing Best-in-Class e-commerce Experiences to Associations
  • Looking at your Membership Model to support great e-commerce and innovation
  • Technicalities in how to build your commerce site


Jake Toohey
Senior Digital Consultant, Adage Technologies
Jake has been a consultant at Adage for 9 years and works exclusively with association industry clients on everything from web and content strategy to full-scale digital transformation initiatives. He is passionate about working on impactful solutions for non-profit organizations that ultimately make our world a safer, healthier, and better place to live.

Joe Post
Vice President Strategy & Experience Design, Adage Technologies
Joe has a strong belief that many organizations struggle with marrying their brand story with user experiences that are easy to use and provide real utility. He provides strategic leadership with agile design thinking methods that result in great user experiences. A leader of large-scale digital transformations for mid-market associations who require custom integrations, complex commerce, marketing operations, and a human-centered approach. He believes a connection to purpose inspires people and drives transformation.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing and Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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