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The Future of Political Action and Advocacy:
Fuel Grassroots Lobbying Movements, Powered by Smartphones

Association Executives (C-Level only)

Wednesday, October 21, 2015
5:30 pm to 8:30 pm

The City Club of Washington, DC
555 13th Street, NW
Washington, DC 20004
(202) 347-0818
Parking Information

Speaker: Ximena Hartsock (Invited), Co-Founder and President, Phone2Action, Inc.

Mobile technologies and the social media have fueled the rise of innovation across many areas of our lives, from transportation to dating. There’s not as much discussion about innovation around policy making and advocacy. But that is changing. Learn how mobile technologies are used to help leading industry and professional associations to bridge the gap between their members and policy makers. See how they use mobile platforms within the organization to attract and engage supporters. Social media, calling, email tools, and at live events these smartphone solutions connect supporters to elected officials 365/24/7 to amplify people’s voices to drive real change.

Dr. Hartstock, speakerXimena Hartsock is an advocate at heart and has been involved in social advocacy campaigns since she was 11. Prior to co-founding Phone2Action, she managed membership and outreach for a national advocacy organization, where she ran hundreds of campaigns across the US. She has also held numerous leadership positions in Washington, DC, including spending time as a Principal, Assistant Superintendent and Agency Director. In 2009 she was appointed to the Executive Cabinet of DC Mayor Fenty. She understands advocacy both from 30,000 feet and on-the-ground, and her expertise is in making the impossible happen on a routine basis. She has a Doctorate in Policy Studies from the George Washington University and she was born and raised in Santiago Chile. She is passionate about education and about empowering people to take action to make this world a better place.

Jeb-150x150Jeb Ory, co-founder and CEO of Phone2Action, is responsible for strategy and sales. Ory, who has been featured or quoted in the New York Times, Forbes Small Business, the Chicago Tribune, Politico, and Campaigns in Elections, is a thought-leader in the civic technology industry. He’s on the selection board for Stanford University’s Social Impact Grants, an advisory member of Designing Chicago, and an alumnus of IMI Plc’s graduate development program. Jeb’s work has spanned three countries, including Singapore, Shanghai, and the United States, where he led a business unit at DCI Marketing, now a Marmon company and subsidiary of Berkshire Hathaway.

Ory, who has a B.A. in International Relations from Stanford University and an MBA from Chicago Booth, has cofounded three technology companies. He has raised more than $1M in angel and venture capital for his businesses. He lives in DC with his wife, Lea.

Ensure your spot.  Register early at or call 866-442-3327.