MEMBER ENGAGEMENT: 15 WAYS TO TAKE YOUR NEWSLETTER TO THE NEXT LEVEL

Webinar: Group live presented online due to COVID-19  ||  Attendance: 105 Associations  ||  Reviews   ♦♦♦♦♦  ||  One of the most useful, practical webinars I’ve ever been on. loved it. || Home-run event having these leaders sharing their knowledge. kudos for putting on such a great event.  || The session was solid. Truly appreciate everyone’s input. Thank you. I left with several light bulb moments.  || GREAT SLIDES!!  ||Many good tips to share with our content team. || This was the best webinar on communication in this series || Thank you! Solid session.

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(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online )

Title Member Engagement: 15 Ways to take your Newsletter to the Next Level
Date Wednesday, February 3, 2021
Time 11:00 am – 12:30 pm (Eastern Time)
Course Description Your organization’s email newsletter is an incredibly valuable way to consistently engage your members. It’s also an effective way to show them how you stay ahead of the important topics and news in your industry. It also provides an opportunity to associate your organization’s brand with cutting-edge information in your space.

However, most organizations aren’t taking full advantage of this useful communication tool. So read on to explore 15 ways you can take your email newsletter to the next level.

First, you will identify ways to leverage new technologies to make your email newsletter more sophisticated. At the same time, these new technologies will create less of a drain on your internal resources. In other words, you’ll learn how to save a lot of time.

Second, you get some useful ideas for taking your newsletter to the next level and how you can maximize your newsletter real estate.

Finally, this list will conclude by ensuring that you leverage the fundamentals of email engagement for your newsletter.

Instructor Bio:  

Erica Salm Rench, Director of Client and Market Success, Rasa.io

Bio: https://www.linkedin.com/in/esalm/

Angelica Rodriguez of AcademyHealth

https://academyhealth.org/about/people/angelica-rodriguez

Level Intermediate
CPE (NASBA Category) Specialized Knowledge
CAE (Field of Study) Membership Development
Prerequisites and advance preparation needed preferably 1-year or more of experience in marketing or membership services/development.  Advance preparation needed: None
Delivery Group live presented online due to COVID-19
CPE/CAE Credits 1.5
Cost: Free
Learning Objectives After this Course, you will be able to:

  • identify ways to leverage new technologies to make your email newsletter more sophisticated
  •  learn how to save a lot of time spent on newsletter creation and distribution
  • how you can maximize your newsletter real estate
  • leverage the fundamentals of email engagement for your newsletter

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