Abi Abraham-Ajayi
Senior Consultant, Marketing Automation, fusionSpan
Abi is passionate about driving marketing ROI using technology. He’s a Senior Marketing Automation Consultant with fusionSpan.
Marketing Automation: Best Practices
Webinar: group live presented online || Attendance: 27 Associations || 👏🏾Thank you, great presentation
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(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online)
UST WEBINAR SERIES
W232: MARKETING AUTOMATION: BEST PRACTICES
TUESDAY, JUNE 14, 2022
11:00 AM – 12:30 PM (EASTERN TIME)
11:00 AM – 12:30 PM (EASTERN TIME)
Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several Marketing Automation Best Practices and how industry leaders get value out of their Marketing Automation investment.
LEARNING OBJECTIVES
- Learn if more marketing tools lead to better results
- Learn the top five things you should consider when picking a Marketing Automation Platform
- Learn a few things industry leaders excel at that laggards don’t
SPEAKER BIOS
| Level | Intermediate | Delivery | Group Internet-Based |
| CPE(NASBA Category) | Information Technology | Reviewer | Wade Tetsuka, CPA |
| CAE (Field of Study) | Administration | CPE/CAE Credits | 1.5 |
| Prerequisites and advance preparation needed | 1 years operations experience. No advance preparation required | Cost | $0.00 |
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