HOW ASSOCIATIONS IMPLEMENT AI-BASED PERSONALIZATION TO DRIVE REVENUE AND GROWTH
Webinar: Group live presented online due to COVID-19 || Attendance: 63 Associations || Reviews ♦♦♦♦♦ || Superb insight to what is possible right now on a limited budget to use AI to advance the needle in providing association members with what they need and how to help them find it, even if not yet a member. || Good information that we can use in our association. || Loved it! || Very engaging presenters and chat discussion! || Picked up some good ideas! Thank you! || Fantastic session, thank you all so much. || A good intro to AI in associations. Thank you! || A good intro to AI in associations. Thank you!
Click here for Recorded Webinar
(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online )
Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content catalog. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen.
- Why your organization must leverage the power
of AI personalization in 2021 – hint your
- Where AI can be used to understand your
audiences better and lead to more relevant
content being delivered
- What AI based technologies are involved – Auto-
tagging, Machine Learning (ML), Natural
Language Processing (NLP)
|Level||Intermediate||Delivery||Group live presented online due to COVID-19|
|CPE(NASBA Category)||Information Technology||Reviewer||Wade Tetsuka, CPA|
|CAE (Field of Study)||Administration||CPE/CAE Credits||1.5|
|Prerequisites and advance preparation needed||IT Background||Cost||$0.00|
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