UST WEBINAR SERIES
W310: Grab the Mic: Is Your Association Ready to Podcast?
Wednesday, September 14, 2022
1:00 p.m. - 2:00 p.m. EASTERN TIME

As one of the fastest growing digital mediums today, podcasting presents a great opportunity for associations to educate and entertain an industry audience of members and non-members alike. And, it’s no longer a secret – podcasting is big business, expected to grow to a $4 billion industry in the next two years.  Thought leadership AND non-dues revenue seems like a win-win, right? But, is podcasting right for your association? From getting started to identifying the right type of podcast for your association, the presenters dive into specific ways to strategize, produce and promote your organization’s podcast. They’ll provide examples of successful association podcasts and how non-dues revenue comes into play.

Learning Objectives
  • Learn if podcasting is right for your association and its communication strategy.
  • Discover how podcasting is changing the game when it comes to telling an association’s story.
  • Understand how podcasting plays a large role in activating your membership, allowing your members to become thought leaders and “influencers.”
  • Dive into relevant examples of how associations are using podcasting to reach SIGs within their organization.
  • See what works best when it comes to successfully promoting your association’s podcast.
SPEAKER BIOS
Frank Humada
Chief Business Development Officer, Association Briefings
As a leader in relationship management, Frank has devoted 14 years of his professional career to understanding the association space and the challenges within the community. Focused on providing association publishing solutions and driving non-dues revenue, he’s formed deep relationships with hundreds of association executives and their teams. As a key member of the Association Briefings executive team, he is responsible for not only growing the company’s association partnerships through acquisition and ongoing nurturing, but also forming strategic partnerships with like-minded companies in the industry. Frank’s experience in the association publishing space is vast, including the management of a diversely experienced content team; leading the operations and sales initiatives of an international office; and developing strong relationships with associations of all sizes and structures. With a bachelor's degree in communication from Texas A&M University, he understands the importance of storytelling for association brands and the technology that drives those initiatives. A San Antonio enthusiast at heart, Frank resides in Washington, D.C. He’s an avid runner and loves to travel. He likes to revisit the year 2014 as often as he can – the last time his San Antonio Spurs won an NBA championship.
Colby Horton
CEO, Association Briefings
Colby is a digital publishing veteran with 20 years of experience in the association space. He’s a journalist turned marketer and understands the importance of good, strategic content and its place within an association-centric marketing funnel. He founded Association Briefings in 2020 as the association community was forced to find new, cost-effective ways to market and communicate to members and the industries they served. Today, he guides the company’s overall strategic, editorial, and technical direction and brings freshness and clarity to an industry of products and services where commercialization has often outweighed quality and engagement. Colby sent out his first text-only email newsletter for a national trade association in 2000, reaching subscribers through a basic listserv platform. Then, applying strong visual design and engaging content, he’s continually evolved the email newsletter as a core communication tool for organizations, helping hundreds of professional and trade associations reach millions of subscribers on a weekly basis. Colby resides in Mansfield, Texas, with his wife and three kids. He’s an avid baseball and football fan, and keeps his fingers crossed every year that his Texas Rangers will win the World Series. And so far, he's been highly disappointed.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications & Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing & Communications CPE/CAE Credits 1
Prerequisites and advance preparation needed 1 year business operations experience. Advance Prep: None Cost $0.00
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