W306: Using The Magic Of Modern eCommerce To Boost Member Engagement And Diversify Revenue
Tuesday, October 4, 2022
11:00 AM - 12:00 PM (EASTERN TIME)

For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. Meanwhile, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern, integrated approach to eCommerce for selling membership, publications, registrations, donations, and products?

Learning Objectives
  • Understand the evolution of modern eCommerce and compare to AMS commerce
  • See real world examples of the shopping cart experience and the features available to associations
  • Learn how eCommerce can connect within your ecosystem of software
Jeff Horne
Co-Founder, CEO, Wicket
Jeff is the Co-Founder and CEO of Wicket, and a passionate advocate and change agent for software solutions available to member-driven organizations. Jeff regularly speaks on the power of modern technology for associations and non-profits and how it can be leveraged to better engage with members and create operational efficiencies. An outspoken critic of Association Management Software (AMS), Jeff has been working with digital technologies for over 20 years through his work with Industrial, the digital agency he founded in 2000.
Mel Cowell
General Manager, Industrial
Melissa is the General Manager of the Services Team at Wicket. Melissa leads a cross-functional team of project managers, user experience researchers, designers, and developers as they work every day to implement web and Ecommerce solutions for member-driven organizations. Coming from user experience and design background, Melissa is dedicated to using technology to deliver exceptional online experiences for users, and helping associations and non-profits take the next step in their digital transformations.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing & Communications CPE/CAE Credits 1
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: