W295: Hold Them Or Fold Them: What’s Your Member Hand Telling You?
Wednesday, June 29, 2022
11:00 AM - 12:30 PM (EASTERN TIME)

Should membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how they interact with all of your programming. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm.

Learning Objectives
  • Understand how ROE (Return on Engagement) can be calculated
  • Metrics that can demonstrate escalating levels of engagement
  • Building an organization-wide framework using engagement metrics as part of larger feedback mechanisms


Maneesha Manges
CXO, HighRoad Solutions
Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.
Level Beginner Delivery Group Internet-Based
CPE(NASBA Category) Communications and Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing & Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed None Cost $0.00
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