UST WEBINAR SERIES
W293: Website Content Shouldn’t Be Boring. Learn How Video And Content Visualizations Can Sharpen Your Message And Elevate Your Brand
Thursday, October 13, 2022
11:00 AM - 12:00 PM (EASTERN TIME)

There’s nothing wrong with text, PDFs, and white papers, but let’s face it – after a while, it does get a little stale. We are going to explore how associations today are using videos and content visualizations to – boost their marketing communications, simplify training and help support teams avoid repeat calls. Oh, and let’s throw in – make your website more fun to engage with.

Learning Objectives
  • Learn how to deliver first rate video to drive web performance and increase revenue.
  • Learn how content visualizations can drive discovery across all channels.
  • Learn practical tips and resources that jazz up your content and drive measurable results.
SPEAKER BIOS
Adam Hostetter
CEO, FUSE Search
A natural communicator and leader, Adam speaks to a myriad of technology issues and thrives on developing trusting relationships with teams and business partners. He's been a developer, run software engineering groups, played accountant and therapist, and done most other things in-between. Adam was appointed to American Society of Association Executives (ASAE) Technology Council in 2013 and speaks regularly at industry events.
Terry Nawrot
Co-Founder/CEO, Insightpath
Nawrot is the co-founder and CEO of Insightpath in Saratoga Springs, NY. Insightpath is a video marketing platform, helping organizations collect, create, edit, and share videos, all within one easy to use tool. She is also the co-owner of Railroad19, a custom software development company. Nawrot was formerly the COO of Informz, an email marketing company that she joined in 2005 and was later sold to Higher Logic in 2017. Nawrot led sales, marketing, product management, customer service and operations teams. Prior to Informz, Nawrot worked in the publishing industry with Delmar Thompson Learning (currently Cengage) and for MapInfo (currently Pitney Bowes).
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing and Communications CPE/CAE Credits 1
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required. Cost $0.00
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