W292: Your Knowledge-Base Isn’t Just ONE System — It’s All Of Them
Wednesday, June 8, 2022
11:00 AM - 12:30 PM (EASTERN TIME)

For a long time now with associations the narrative has centered around: Bring all our content into one central location and go from there. A more effective approach is to leave your content where it is and let your search tool find it where it lives. When associations define all their content sources as one knowledge-base, the impact can be profound. Their audiences will understand that they are the global information resource and look to them for learning, community, and leadership.

Learning Objectives
  • How your AMS, LMS, CMS, videos, podcasts, journal/magazine articles, job board, etc. form your knowledge-base, and that’s a good thing!
  • Explore how the normalization of content and taxonomy — manually or using AI processes — prevents ‘lost in translation’ member (and prospective member!) experiences.
  • Let your systems do what they do best while consumers of their respective knowledge enjoy an aggregated and consistent content discovery experience.
Johnny Clayton
Chief Growth Officer, FUSE Search
Johnny is an association industry veteran. To know Johnny is to like him. He provides professional consulting services for sales strategies and search solutions. Over the years, he's led sales initiatives and managed teams for the largest and most successful AMS companies in the business. His experience and market acumen brings sound perspectives on how you can best serve your clients’ ongoing technology and business needs.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing and Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required. Cost $0.00
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