W269: The Roadmap to Engagement: Using Video Strategically
Wednesday, March 23, 2022
1:00 p.m. - 2:30 p.m. EASTERN TIME

Is your association using video strategically?  


Video is a must-have for associations to provide value and engage with their members. By lowering the cost and monetizing video, it will turn into a profit center when produced and distributed to your audience strategically.  


If your association is using video strategically, then you are: 

  • Measuring the impact of your video investments on revenue, retention and recruitment 
  • Leveraging the data from your audience’s behavior to guide future programming 
  • Using video as the pillar to produce audio and text and offer choice to members 
  • Monetizing your multimedia content via sponsorship, subscription and pay per view 


If your association is not checking off each item above, you want to attend this webinar as the majority of your association member interaction continues to be digital engagement. 

Learning Objectives
  • The 4 steps to using video strategically iBest practices on how to use video as a pillar for your content strategy 
  • Professional services, technology and trends for creating professional video content on a budget  
  • How to create marketing and micro-learning content to support your webinars, events and continuing education content 
Doug Coombs
Director, Client Solutions, WorkerBee.TV
With 15 years of experience in sales and marketing, Doug Coombs is passionate about helping associations with video production, digital marketing, and providing high-quality service. As the Director of Client Solutions at WorkerBee.TV, he is fearless in pushing the envelope to find your unique value proposition to connect you to your audience. Intricate and simple, Doug's process assists in reinventing the way you think about digital content strategy using proven, innovative technology. Earning his Certified Digital Marketing Professional accreditation through DMI and from being a member and sponsor of many associations, Doug provides a unique perspective for helping you engage, connect, and retain your members and sponsors.
Level Beginner Delivery Group Internet-Based
CPE(NASBA Category) Specialized Knowledge Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: