W263: 5 Non-negotiable Web Strategies Every Association Needs in 2022 & Beyond
Thursday, May 19, 2022
11:00 AM - 12:30 PM (EASTERN TIME)

It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. In this session, Ray van Hilst and Chris Bonney from Yoko Co will walk you through the top 5 non-negotiable web strategies associations need to be implementing today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future.

Learning Objectives
  • Learn the simple tweaks to your website that can dramatically increase engagement
  • Learn what page on your website is way more important than your homepage
  • Learn how to create better content faster
  • Learn how to write web content that converts
Ray Van Hilst
Director of Client Results, Yoko Consulting
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presence of organizations that help build a better world. His diverse background includes working with a range of organizations from Fortune 500 brands, nonprofits, and associations. Some of his favorites include Disney, The Home Depot, and the National Wildlife Federation. His unique combination of experience enables him to lead collaborative endeavors that get things done and achieves results. Ray is driven to make a tangible impact for those he works with, and this drive pushes him beyond the all too common “wouldn’t it be great if…” hypotheticals in pursuit of the “this is how we do that” reality. When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot… he is frequently found speaking at events about web strategy and marketing technology. He is an active member of ASAE: The American Society of Association Executives and has served on ASAE’s Technology Section Council. When he’s not thinking about the web, Ray is a husband, father, outdoor enthusiast, frustrated musician, and struggling homebrewer.
Chris Bonney
Director of Client Relationships, Yoko Consulting
As a digital marketing strategist what I enjoy most is building strong, trusted relationships that facilitate deep project insights and meaningful results. It's one thing to come up with a strategic concept, and it's another to execute on it. I love the challenge of achieving both. If you're looking for a clear understanding of what works today on the Web and how companies and associations of all sizes are navigating the ever-changing world we call the Interwebs, let's connect and talk about it.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications & Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing & Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required Cost $0.00
Refund and Complaint Resolution Policy:

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