UST WEBINAR SERIES
W261: Your Members Are Individuals, Not Just a Demographic
Tuesday, September 13, 2022
11:00 AM - 12:30 PM (EASTERN TIME)

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization.

Learning Objectives
  • Explore how the unique characteristics of individual members factor into association membership.
  • Find out what associations should be looking at to understand their members and prospects.
  • Discuss how to incorporate the voices of all members to create a more representative organization.
SPEAKER BIOS
Brianne Wheeler
Director, Marketing, PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the Association Marketing Academy and ASAE Annual. When she’s not talking engagement, she’s spending time with her girl/boy twins and finding the way to her next hot yoga class.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications and Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing & Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for coure Cost $0.00
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