W256: User Experience + Brand: The New World
Wednesday, August 31, 2022
3:00 PM - 4:30 PM (EASTERN TIME)

Many associations struggle with archaic brand architecture where every department ends up with its own “brand.” This confuses your members, which ultimately hurts conversions. During this webinar, we’re going to help you solve that problem. We will cover how user experience and brand come together as one and how that can help you differentiate.

Learning Objectives
  • Learn how UX and Brand have merged
  • Learn how to differentiate in your digital universe
  • Learn why UX should be part of your association’s culture
  • Learn best-in-class examples
Jake Toohey
Senior Digital Consultant at Adage Technologies
Jake has been a consultant at Adage for 9 years and works exclusively with association industry clients on everything from web and content strategy to full-scale digital transformation initiatives. He is passionate about working on impactful solutions for non-profit organizations that ultimately make our world a safer, healthier, and better place to live.
Joe Post
Vice President Strategy & Experience Design, Adage Technologies
Joe has a strong belief that many organizations struggle with marrying their brand story with user experiences that are easy to use and provide real utility. He provides strategic leadership with agile design thinking methods that result in great user experiences. A leader of large-scale digital transformations for mid-market associations who require custom integrations, complex commerce, marketing operations, and a human-centered approach. He believes a connection to purpose inspires people and drives transformation.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing and Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: