W239: 7 Community-Driven Video Tactics To Engage Attendees Before, During, And After Your Live Event
Thursday, July 21, 2022
1:00 p.m. - 2:30 p.m. EASTERN TIME

Here’s a hard truth: attendees don’t want to engage with your brand. People attend your events because they want to connect with other real people. When you make attendees the hero of your event’s story, your organization earns authentic engagement that extends far beyond the day of the event.


Join Michael Hoffman, CEO of Gather Voices, to explore 7 proven community-driven video tactics for events. You’ll walk away with real-world examples executed by industry experts and practical how-to’s to get started.

Learning Objectives
  • Articulate how community-driven video content drives year-round engagement
  • Explore real-world examples and translate them to your own organization
  • Outline the simple next steps to get started co-creating video with your community
Michael Hoffman
Co-Founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman has been an advisor to association leaders for more than a decade and teaches marketing at the University of Chicago. He is an internationally sought-after speaker and trainer.
Level Beginner Delivery Group Internet-Based
CPE(NASBA Category) Computer Software & Applications Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5
Prerequisites and advance preparation needed No prerequisites. Advance preparation needed: None Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: