W238: How to Co-Create Impactful Video Content with Event Attendees, Speakers, and Sponsors
Thursday, April 21, 2022
1:00 p.m. - 2:30 p.m. EASTERN TIME

The event landscape has totally changed. Many event planners are finding it challenging to reach the same levels of attendance and engagement at their live events as they did in the pre-pandemic world. That’s because event attendees’ expectations have totally changed. In today’s world, event planners must innovate and offer attendees unique, fun and memorable experiences in order to achieve the same impact. And, ensuring the engagement continues long after the event is over is paramount. With video, organizations are achieving these goals. 

Join Joel Resnik, co-founder and Chief Revenue Officer at Gather Voices, Drew Holmgreen, Vice President of Brand Engagement at Meeting Professionals International, and Erica Kingler, Senior Director of Marketing from the Association for Accessible Medicines, to explore real world examples of how organizations are using authentic video content from real people to maximize the impact of their live events.

Learning Objectives
  • Summarize the process of gathering, building, and publishing user-generated content before, during and after live events.
  • Assess the organization’s strategic initiatives to identify areas of opportunity to include more authentic video content co-created with members who attend your events.
  • Design a request for user-generated video content and identify execution tactics to use at the event.
Joel Resnik
Chief Revenue Officer, Gather Voices
Joel Resnik is the co-founder and Chief Revenue Officer at Gather Voices, a technology company that automates the creation, management and publishing of video content. He's passionate about helping nonprofits generate more donation revenue, keep their communities engaged, and accelerate their impact.
Drew Holmgreen
Vice President of Brand Engagement, Meeting Professionals International
Drew has a B.A. in Advertising from the University of Texas at Austin and started his career at McCann-Erickson Southwest working in new business and on a range of accounts. He’s been at Proof Advertising, TM Advertising and more recently Belmont Icehouse, where he helped grow a small boutique agency into a recognized creative powerhouse. Currently, Drew serves as the Vice President of Brand Engagement at Meeting Professionals International; responsible for the organization’s global brand footprint and retaining, acquiring and engaging its worldwide community of meeting and event professionals. Throughout his more than 20 years in marketing and communications, he’s helped rack up success stories that cover a vast multitude of industries, while gaining awards in media that range from television to print, digital, experiential and beyond. In addition to his work at MPI, Drew’s client experience includes 7-Eleven, Austin Convention & Visitors Bureau, Baylor University, Bell Helicopter, Big Bend Brewing Co, Dallas Area Rapid Transit Authority, E-Z-GO, Hilton Austin, HP Byron Nelson Championship, La Quinta, Lower Colorado River Authority, Mattress Firm, Radisson, Sport Chalet, Tarrant County Public Health, Texas A&M University, Texas Health and Human Services Commission, Texas Health Resources, Texas Tourism, Town of Addison, Visit Big Bend and VisitDFW to name a few. Married for 17 years to a gorgeous UT alum, Drew has a son named George, dog named Charlie Biscuits and cat named Max Powercat. When not trying the latest craft beer, you’ll find him on the nearest trail; running, hiking or walking, oftentimes with some of those mentioned previously, except Max Powercat.
Erica Klinger
Senior Director of Marketing, Association for Accessible Medicines
Erica Klinger is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar medicines. At AAM, Erica uses emerging digital and social media marketing techniques to convene, educate and activate a diverse group of stakeholders to achieve priority goals. Prior to joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital and the Director of Marketing at Seattle Foundation. Erica has held VP channel strategy, creative director, senior digital strategist and web developer roles at digital agencies and directed the digital creative, applications and ad campaigns for Fortune 500 companies including Hilton Worldwide and FedEx. Erica’s unique experience as a digital pioneer and strategic marketer have created unprecedented campaign results and earned her speaking appearances and podcasts including Voices of Advocacy podcast, Advocacy Desk podcast, Public Affairs Council Advocacy Conference 2020, National Press Club's PR Summit DC 2019, ASAE 2019 Annual Conference, CommA Conference for Foundations and the first-ever Google Nonprofit Summit in DC. Erica enjoys using sophisticated digital strategies to digitally transform organizations and crafting high-value, educational consumer content. A mother of three with a passion for the outdoors, Erica enjoys spending time with her family, her Red Fox Lab Gleyber and hiking in her free time.
Level Beginner Delivery Group Internet-Based
CPE(NASBA Category) Computer Software & Applications Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5
Prerequisites and advance preparation needed No prerequisites. Advance preparation needed: None Cost $0.00
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