W237: 7 Proven Video Tactics Association Leaders Are Using to Drive Engagement
Thursday, January 27, 2022
1:00 p.m. - 2:30 p.m. EASTERN TIME

It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities, deliver year-round engagement, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments. 

Join Michael Hoffman, co-founder and CEO of Gather Voices, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns.

Learning Objectives
  • Digital engagement trends accelerating organizations’ use of video
  • Types of video content that maximize engagement and non-dues revenue
  • How to plan and develop a simple and efficient video campaign
  • KPIs and measurement strategies to quantify your success
Michael Hoffman
Co-Founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman has been an advisor to association leaders for more than a decade and teaches marketing at the University of Chicago. He is an internationally sought-after speaker and trainer.
Level Beginner Delivery Group Internet-Based
CPE(NASBA Category) Computer Software & Applications Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5
Prerequisites and advance preparation needed No prerequisites. Advance preparation needed: None Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: