UST WEBINAR SERIES
W236: Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces
Thursday, February 24, 2022
11:00 AM - 12:30 PM (EASTERN TIME)

AI is delivering  huge technology advances in the Content Management, Marketing Automation and Search space. We are going to discuss and demonstrate how these technologies can be put to use by your Association today. If you stay ahead of the competition you don’t have to fight them.

Learning Objectives
  • What is the dirty little secret about AI Auto-tagging content?
  • How AI driven Marketing Automation destroys the one-size-fits-all model
  • See how AI Search unifies all your content to deliver your message through any touchpoint
  • Learn where AI can deliver actionable insights derived from the full spectrum of your content
SPEAKER BIOS
Adam Hostetter
CEO, FUSE Search
Adam co-founded FUSE with one problem in mind: your content isn't on just one platform so why should your website search only search one of them? Having devoted the last decade of his career to serving associations, he's on many the speed dial of association peers, client executives, and staff because he has a pattern for developing trusting relationships and anticipating needs. In addition to FUSE Search, Adam runs other businesses geared toward serving the association community, namely, FUSE Speakers, FUSE Affiliate Sites, FUSE Dashboards, and NotchPoint Consultants.
Johnny Clayton
Chief Growth Officer, FUSE Search
Johnny is an association industry veteran. To know Johnny is to like him. He provides professional consulting services for sales strategies and search solutions. Over the years, he's led sales initiatives and managed teams for the largest and most successful AMS companies in the business. His experience and market acumen brings sound perspectives on how you can best serve your clients’ ongoing technology and business needs.
Frank Klassen
CEO, Brightfind
Frank Klassen has more than three decades of experience in the implementation of digital technologies in a wide variety of business environments, for both private and public sector companies. For the last 25 years, Frank has been focused on helping organizations utilize the web to address critical business processes and increase customer engagement. Frank is currently the CEO of Brightfind, where he is responsible for executing on the vision of the company, to be the most trusted partner for creating digital experiences that deliver provable value to our customers’ customers. Prior to Brightfind, Frank was the VP of Web Technology for Syscom Services. Frank’s current passions are in the areas of Digital Marketing, Search, Findability, and User Experience Design. Frank has presented at numerous industry events, where his presentations have covered topics including Ecommerce, Collaboration, Taxonomy, Web Design Best Practices, Content Strategies, Analytics, and Vendor Relationships.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing and Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required. Cost $0.00
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