W232: Marketing Automation: Best Practices
Tuesday, June 14, 2022
11:00 AM - 12:30 PM (EASTERN TIME)
Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance.┬áThis session will cover several Marketing Automation Best Practices and how industry┬áleaders get value out of their Marketing Automation investment.
Learning Objectives
  • Learn if more marketing tools lead to better results
  • Learn the top five things you should consider when picking a Marketing Automation Platform
  • Learn a few things industry leaders excel at that laggards don’t
Abi Abraham-Ajayi
Senior Consultant, Marketing Automation, fusionSpan
Abi is passionate about driving marketing ROI using technology. He's a Senior Marketing Automation Consultant with fusionSpan.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Administration CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required Cost $0.00
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