W230: Critical Considerations for Your Next Website Redesign/CMS/DXP Implementation
Wednesday, March 2, 2022
11:00 AM - 12:30 PM (EASTERN TIME)

There are dos and don’ts when you are planning for a new website. Far too often, associations develop and issue RFPs full of requirements that either doesn’t fit their audience’s needs or the size of their organization. There are always unknowns that should be expected, but problems start to occur when misunderstood requirements are included. This leads to bids with huge cost disparities because of massive amounts of guesswork. In this course, you will hear from Adage Technologies, who has decades of experience navigating hundreds of association and non-profit website projects, on what you need to do and what not to do so that your next website project is successful.

Learning Objectives
  • The Difference Between Content Management System vs. Content Management Frameworks vs. Digital Experience Platform
  • Considering a Best-of-Breed Approach to Your Technology Stack
  • Experienced Perspective On Building Good RFP Requirements
  • Properly Identifying “Big Ticket Items” and How to Budget
  • Understanding Buzzwords – Why Bleeding Edge Isn’t Necessarily The Right Decision
Jake Toohey
Senior Digital Consultant at Adage Technologies
Jake has been a consultant at Adage for 9 years and works exclusively with association industry clients on everything from web and content strategy to full-scale digital transformation initiatives. He is passionate about working on impactful solutions for non-profit organizations that ultimately make our world a safer, healthier, and better place to live.
Joe Post
Vice President Strategy & Experience Design, Adage Technologies
Joe has a strong belief that many organizations struggle with marrying their brand story with user experiences that are easy to use and provide real utility. He provides strategic leadership with agile design thinking methods that result in great user experiences. A leader of large-scale digital transformations for mid-market associations who require custom integrations, complex commerce, marketing operations, and a human-centered approach. He believes a connection to purpose inspires people and drives transformation.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing and Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: