1:00 p.m. - 2:30 p.m. EASTERN TIME
In this session we will discuss how you can make sure you are utilizing the right engagement channels to reach members and attain new ones. We will discuss generational gaps, engagement tactics, and how to present your message.
- Learn how different age groups respond to communication/marketing messaging.
- Explore different engagement channels you should be using to get your members’ attention.
- Learn what you can be doing to attract new members through social, email and programmatic channels.
|CPE(NASBA Category)||Communications & Marketing||Reviewer||Wade Tetsuka, CPA|
|CAE (Field of Study)||Marketing & Communications||CPE/CAE Credits||1.5|
|Prerequisites and advance preparation needed||1 year experience marketing for associations||Cost||$0.00|
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org