W220: Your Top Digital Marketing Trends & Opportunities in 2022
Tuesday, November 16, 2021
2:00 p.m. - 3:30 p.m. EASTERN TIME

Digital media preferences and consumption rates changed drastically in 2020 and 2021 as a result of the pandemic. With these shifts come new and unique opportunities for associations to engage digital audiences and grow their reach. In this webinar you will discover the latest macro trends affecting digital media and new marketing tactics associations can apply right away to increase member recruitment, engagement and retention.

Learning Objectives
  • Discover the top trends in digital media and advertising
  • Uncover new opportunities for associations to grow their reach
  • Explore digital marketing tactics you can apply right away to grow revenue and membership
Alfred McKelvy
Sr. Director, Strategic Partnerships at Multiview
Alfred oversees Multiview’s strategic partnership acquisition by working with 100’s of mission based organizations to create new streams of non-dues revenue. Alfred created over $1,000,000 in non-dues revenue for non-profits in 2020-2021. After graduating from TCU in Fort Worth, Alfred became a financial advisor for high net-worth individuals. After realizing he wanted to help make more of an impact in the community, Alfred joined Multiview’s partnership team in 2018 to work with non-profits. He currently lives in Dallas with his wife and French Bulldog.
Michael Candela
EVP, Strategic Partnerships, Multiview
Having served the association industry for 20+ years, Michael is a noted expert and sought-after speaker on topics associated with digital publishing and revenue growth strategies. He is also an active member of the American Society of Association Executives (ASAE) and volunteer in the community. A graduate of the University of Maryland, College Park and residing just outside of Washington DC, Michael is a true DMV Native. When he is not working alongside his MultiView team, he spends time with his family enjoying the great outdoors.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications & Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing & Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1 year experience marketing for associations Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: