W204: 3 Ways to mine your AMS data to create and execute a profitable member engagement strategy (with minimal staff time)
Wednesday, October 6, 2021
11:00 AM - 12:30 PM (EASTERN TIME)

You’re probably sitting on a goldmine of data and don’t even realize it. In fact, now more than ever, associations are collecting mountains of data but don’t have a data strategy to actively drive member growth.

Many times, association leaders feel as though they’re drowning in information with no real way to leverage it to solve their most pressing questions. Instead, they get bogged down with worries about the data itself, effectively blocking them from using it to help them increase growth and member retention.

Ask yourself: Have I had one of these questions in the past 6 months?

  • Is the data I have useful or even reliable?
  • How do I go about getting the data out of our systems in the first place?
  • With all this data (or “lack of data”), how do I use it to make change for the better?
  • How can I offer better courses, incentives, or services to my members?
  • Why are my members leaving? How can I get more of them to renew their membership?
  • Where can I cut costs? What systems or services are wasting time and money?
Learning Objectives
  • Learn why your members are leaving and how to get them to renew their memberships
  • Learn how to offer better courses, incentives, or services to your members
  • Learn how you can cut costs and what systems or services are wasting time and money
Thomas Altman
Founder, Tasio
I have a passion for working with association executives through technology, cutting-edge research, and predictive analytics in order to help them develop stronger organizations. IMPROVING ASSOCIATION RETENTION THROUGH BETTER DATA After finishing my MBA with concentrations in Econometrics, Data Analytics and Entrepreneurship at Tulane, I connected with people in the association space and realized that many were falling short of their mission goals because they didn’t have the right analytical tools or weren’t sure how to turn data points into actionable strategies. Together with Dray McFarlane, we co-founded Tasio, which was designed to use the best data practices (along with artificial intelligence and predictive analytics) to develop models that help associations retain more members and get deep insights about member behaviors and trends. To learn more about Tasio and my journey towards helping associations, visit CREATIVE, PASSIONATE TECHNOLOGY INNOVATION FOR ASSOCIATIONS From my BA in International Studies (graduated Magna Cum Laude) to my role as Co-Founder of Tasio, my focus has always been about helping people from different backgrounds and experience levels connect to each other through technology. In my work with Brother Martin, I both designed, developed, and led a training module for middle schoolers that taught product development focused on empathy with the user experience. As a Technical Business Analyst (and then as Senior Business Analyst/Product Manager) for Aptify, I created a complex self-service application for a large, international regulatory agency, a program which reduced manual work by 90%. In all of these experiences, my passion has always been about connecting people with good causes to their prime market through technology. It is a pleasure to continue this passion as a part of the Tasio executive team.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications and Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1 year experience in association operations advance preparation required - None Cost $0.00
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