For associations, there is a general need to enhance member experience through an online platform and raise non-dues revenues. Many online communities recognize these needs and look for different ways to accommodate them. Not all online communities are the same, so we narrowed down the top three features we think benefit associations the most. When looking for a new online community, having these qualities will be important to the leaders and members of your association:

Advertising

Make sure that there are advertising features in your community platform. This is a great way to get your sponsors clear visibility to your members and can increase non-dues revenues. See how an easy to use ad serving tool allows you to seamlessly import linked images across all areas of the platform. We have seen several clients use this tool to promote sponsors at upcoming conferences and events.

Networking Opportunities

There should be ample room for networking within your online community platform. One of the most important reasons your members are there is to connect with others and share information. Having several different ways to connect is a plus in an online community!

User-Friendly Experience

An online community platform should be easy to use for members with any level of technology knowledge. As we see more and more associations transfer from the traditional listserv way of communicating, there has been an increasing need for a community platform that is simple yet intuitive and collaborative. All members should be able to have access to easy information sharing within your platform.