W192: 3 Features to Look for in an Online Community Platform as an Association
Tuesday, July 13, 2021
2:00 p.m. - 3:30 p.m. EASTERN TIME

For associations, there is a general need to enhance member experience through an online platform and raise non-dues revenues. Many online communities recognize these needs and look for different ways to accommodate them. Not all online communities are the same, so we narrowed down the top three features we think benefit associations the most. When looking for a new online community, having these qualities will be important to the leaders and members of your association:


Make sure that there are advertising features in your community platform. This is a great way to get your sponsors clear visibility to your members and can increase non-dues revenues. See how an easy to use ad serving tool allows you to seamlessly import linked images across all areas of the platform. We have seen several clients use this tool to promote sponsors at upcoming conferences and events.

Networking Opportunities

There should be ample room for networking within your online community platform. One of the most important reasons your members are there is to connect with others and share information. Having several different ways to connect is a plus in an online community!

User-Friendly Experience

An online community platform should be easy to use for members with any level of technology knowledge. As we see more and more associations transfer from the traditional listserv way of communicating, there has been an increasing need for a community platform that is simple yet intuitive and collaborative. All members should be able to have access to easy information sharing within your platform.

Learning Objectives

1. Learn how Advertising, Networking Opportunities, and a User-Friendly Experience work together to benefit community platforms.

2. Learn how to use features of your platform to increase engagement and sense of community.

3. Learn how to raise non-dues revenue through a great member experience.

Benjamin Muscolino
President & CEO, Breezio
Prior to joining Breezio, Ben held various roles ranging from Sales Manager to Director of Client Services at Avectra (now Abila) as well as Vocus (then publicly traded as VOCS before being acquired by Cision). Following that he founded and co-founded multiple successful companies providing technology-focused products and services to associations and nonprofits. Ben is always balancing his strategic and entrepreneurial mindset with learning new technologies while remaining focused on the people and relationship-building elements of business. Ben is an active volunteer, member, committee member, and speaker with multiple associations and nonprofits including the American Society of Association Executives (ASAE), the Society for Information Management (SIM), the Northern Virginia Technology Council (NVTC), is a member of the NVTC Executive Circle and also serves on the Board of Directors for the Rochester Ataxia Foundation (RAF) based out of his hometown in Western New York.
Level Beginner Delivery Group Internet Based
CPE(NASBA Category) Computer Software & Applications Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5 hours
Prerequisites and advance preparation needed No prerequisites. Advance preparation needed: None Cost $0.00
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