W190: [Demo Series] Ask, Capture & Act: Starting Member Conversations and Generating Association Revenue with PropFuel

UST WEBINAR SERIES

Tuesday, September 7, 2021
3:00 PM - 4:00 PM (EASTERN TIME)

What questions can you ask your members to drive more engagement?

Conversational engagement draws in members by involving them in a two-way dialogue – different from the one directional broadcast emails that have dominated member communications up to this point. By engaging in conversations over email, associations can ask questions to better understand member needs, capture new information and act on needs in real time.

Join us for a live webinar to:

-Explore the concept of conversational engagement

-Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member

-See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns

Learning Objectives

Explore the concept of conversational engagement
Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member
See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns

SPEAKER BIOS

Ryan Graham

VP Sales

Proven software/SaaS sales executive, with 12+ years of success leading enterprise clients through the buying process and client journey. Significant experience executing end-to-end sales process with complex clients, consistently on-boarding large multi-year subscription contracts with ARR and TCV, which supported corporate goals and P/L growth. Strong presentation skills, with experience as a sought-after thought leader, speaker and contributor on topics ranging from strategic marketing to mobile learning and demand generation. I have hands-on experience implementing and administering marketing automation software and related marketing technologies (MarTech), along with a very strong understanding of marketing to sales processes and optimal use of supporting software applications.

Level	Beginner	Delivery	Group Internet-Based
CPE(NASBA Category)	Not eligible	Reviewer
CAE (Field of Study)	Not Eligible	CPE/CAE Credits	0
Prerequisites and advance preparation needed	No prerequisites. Advance preparation needed: None	Cost	$0.00

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