UST WEBINAR SERIES
W189: [Demo Series] Turn Your Broadcast Communications into Conversations for Deeper Member Engagement with PropFuel
Do you find that you’re guessing what it is your members need? Or are you struggling to understand why they do the things they do, or don’t do?
Thursday, August 12, 2021
11:00 AM - 12:00 PM (EASTERN TIME)

What questions can you ask your members to drive more engagement?

Conversational engagement draws in members by involving them in a two-way dialogue – different from the one directional broadcast emails that have dominated member communications up to this point. By engaging in conversations over email, associations can ask questions to better understand member needs, capture new information and act on needs in real time.

Join us for a live webinar to:

-Explore the concept of conversational engagement

-Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member

-See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns

Learning Objectives
  • Explore the concept of conversational engagement
  • Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member
  • See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns
SPEAKER BIOS
Ryan Graham
VP Sales
Proven software/SaaS sales executive, with 12+ years of success leading enterprise clients through the buying process and client journey. Significant experience executing end-to-end sales process with complex clients, consistently on-boarding large multi-year subscription contracts with ARR and TCV, which supported corporate goals and P/L growth. Strong presentation skills, with experience as a sought-after thought leader, speaker and contributor on topics ranging from strategic marketing to mobile learning and demand generation. I have hands-on experience implementing and administering marketing automation software and related marketing technologies (MarTech), along with a very strong understanding of marketing to sales processes and optimal use of supporting software applications.
Level Beginner Delivery Group Internet-Based
CPE(NASBA Category) Not eligible Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Not Eligible CPE/CAE Credits 0
Prerequisites and advance preparation needed No prerequisites. Advance preparation needed: None Cost $0.00
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