W188: Association/Nonprofit Events: 5 Ways to use Video to Maximize Sponsor & Attendee Engagement
Tuesday, September 28, 2021
11:00 a.m. to 12:30 p.m. EASTERN TIME

To drive more registrations, create authentic engagement, and maximize value for the sponsors of your next event – whether it’s virtual, in-person, or hybrid – event professionals must include the real voices of their community in their event content. It’s not enough just to produce high-quality sessions. When organizations co-create event content with their communities, the results are tremendous. 

Join Michael Hoffman, co-founder and CEO of Gather Voices, and Fallon Cryer, co-founder and Partner at beedance, for a discussion about how leading organizations are using authentic video content from real people to deliver more valuable opportunities to their event sponsors and create truly engaging experiences for attendees. 

Learning Objectives
  • Define the video marketing trends that are shaping the future of event engagement
  • Identify 5 proven user-generated video tactics that can be implemented quickly and affordably for your next virtual, in-person, or hybrid event
  • Understand the framework for co-creating powerful event content with your community
  • Explore real-world case studies that you can replicate at your own organization


Michael Hoffman
co-founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman has been an advisor to association leaders for more than a decade and teaches marketing at the University of Chicago. He is an internationally sought-after speaker and trainer.
Fallon Cryer
co-founder and Partner, beedance
Specializing in growth-oriented enablement and human-centric communications, Fallon is known for designing innovative, revenue-generating solutions to complex problems and being fun to work with. Her passion for keeping business human and using communication as a strategic business lever is an asset in driving organizational change. She has 15+ years diverse, global experience as an executive with some of the world’s largest brands, including Microsoft, Infor, NTT & DXC Technology.
Level Beginner Delivery Group Internet Based
CPE(NASBA Category) Computer Software & Applications Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Business Development CPE/CAE Credits 1.5 hours
Prerequisites and advance preparation needed No prerequisites. Advance preparation needed: None Cost $0.00
Refund and Complaint Resolution Policy:

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