W187: How to Co-Create Powerful Video Stories with Your Members to Drive Authentic Engagement All Year Long
Thursday, July 29, 2021
11:00 a.m. to 12:30 p.m. EASTERN TIME

In our increasingly-connected digital world, associations need to find new ways to cut through the noise and authentically engage their members. By inviting your member community to join in the conversation with your organization, you’ll co-create powerful video stories that enable you to acquire new members, secure more renewals, and build a stronger, more loyal community.

Join Michael Hoffman, CEO of Gather Voices and Alexandra Bradley, Director of Communications and Engagement at the American College of Osteopathic Family Physicians, for a discussion about how leading organizations are leveraging user-generated content to drive more engagement than ever before.


Learning Objectives

Learning Objectives

  • Define the video marketing trends that are shaping the future of engagement
  • Identify the ways that leading organizations are leveraging user-generated video to acquire new members, secure more renewals, and build stronger, more loyal communities
  • Understand a framework for co-creating powerful video stories with your member
  • Explore real-world case studies that you can implement at your own organization
Michael Hoffman
CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman has been an advisor to association leaders for more than a decade and teaches marketing at the University of Chicago. He is an internationally sought-after speaker and trainer.
Alexandra Bradley
Director of Communications and Engagement, American College of Osteopathic Family Physicians
Experienced marketing and communications professional who has built her career in nonprofit association management. Skilled in developing marketing strategy to increase engagement and grow revenue across organization-wide programs, including events, membership, publications, and awards.
Level Beginner Delivery Group Internet Based
CPE(NASBA Category) Computer Software & Applications Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5 hours
Prerequisites and advance preparation needed No prerequisites. Advance preparation needed: None Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: