W179: [Demo Series] Acumen: Cloud-Based Data Warehouse for Analytics and Business Intelligence
Tuesday, August 10, 2021
11:00 a.m. to 12:00 p.m. EASTERN TIME

Acumen, the Association Analytics® product brings over a decade of innovation to the association world and lets you harness multiple data sources with ease—while providing remarkably intelligent visualizations on an easy to use platform.

Measuring engagement is now a reality, no matter how many systems contain your data because our cloud data warehouse brings them together for a single version of the truth.


Understand and use data with confidence through our 360 degree view of membership, events, products, finance, and marketing. Advance your mission by empowering your team to understand and take action with data.


Our SaaS product is hosted on AWS and built using Redshift so we can guarantee the highest level of reliability and flexibility. Association Analytics® provides complete management and support for your data analytics environment that easily grows with your association. When you host with us, you get:


• Access Anywhere – With our cloud-based solution, you have easy, 24/7 access to your dashboards wherever there is internet.

• Managed System Maintenance – Our worry-free solution includes back-ups, patches, automatic updates, and technical support.

• Reliability – Cloud infrastructure is more reliable than premise-based deployments.

• Flexibility – Rapidly integrates a variety of data sources, whether they are internal to your organization or cloud-based.

• Managed System Administration – We perform all routine tasks, such as adding and removing users and setting permissions.

• Robust Disaster Recovery – We’ve got you covered in the event of any disruption to your service with proactive monitoring and rapid response to any issues.

Learning Objectives
  1. Learn how to understand and use data with confidence through our 360 degree view of membership, events, products, finance, and marketing


  1. Learn how to advance your mission by empowering your team to understand and take action with data


  1. Learn how to grow with your association while gaining the highest level of reliability and flexibility
Julie Sciullo
Julie is passionate about helping associations and non profits find a story in their data. Bringing data to life with analytics, dashboards, visualizations and business intelligence has the power to change the way we work and provide insights that will drive our mission.
Greg Pollack
VP of Sales
Greg is a seasoned professional having worked both for, and with, associations for over 15 years. He started his career working for a not-for-profit, learning all about membership, recruiting and training volunteers, running fundraising campaigns, and overall structure of the industry. From there, he moved over to an association selling exhibit space, magazine advertisements, and sponsorships. Wanting to use his technical skills, Greg moved to a technology provider, working first as an implementation project manager supporting associations, then as a lead product manager prior to moving into direct sales and ultimately sales management. Greg moved on to the next challenge of working for a small (at the time) start-up company, Higher Logic, where he again started as an individual contributor, but quickly moved into sales management and ultimately went on to build out the sales enablement and sales engineering teams. As VP of Sales at Association Analytics, Greg leads the sales team and helps spread the company’s values and offerings to the association community. He regularly attends and speaks at industry conferences including ASAE, Association Forum, and technology partner user groups. He’s also one of the regular contributors to Association Analytics bi-weekly webinar series and blog. In his personal time, Greg loves cars and racing cars. You can often find him under a Miata working on the suspension or in the driver’s seat competing for the win.
Level Intermediate Delivery Group Internet Based
CPE(NASBA Category) Not eligible Reviewer N/A
CAE (Field of Study) Not Eligible CPE/CAE Credits 0
Prerequisites and advance preparation needed 1 year association experience. Advance preparation needed: None Cost $0.00
Refund and Complaint Resolution Policy:

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