UST WEBINAR SERIES
W166: ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement
Do you find that you’re guessing what it is your members need? Or are you struggling to understand why they do the things they do, or don’t do?
Wednesday, May 12, 2021
11:00 am - 12:30 pm (EASTERN TIME)

What questions can you ask your members to drive more engagement?

Conversational engagement draws in members by involving them in a two-way dialogue – different from the one directional broadcast emails that have dominated member communications up to this point. By engaging in conversations over email, associations can ask questions to better understand member needs, capture new information and act on needs in real time.

Join us for a live webinar to:

-Explore the concept of conversational engagement

-Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member

-See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns

Learning Objectives
  • Explore the concept of conversational engagement
  • Understand which questions to ask when engaging members in 5 campaigns: member acquisition, onboarding, needs, event engagement, renewals/lapsed member
  • See how PropFuel association, Hospice and Palliative Nurses Association, is incorporating questions in their conversational engagement campaigns
SPEAKER BIOS
Dave Will
Co-Founder and CEO, PropFuel
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, I was advised to “walk faster and smile less, because perception is reality”. I took this to heart and started a business based around the antithesis of this advice.​ It was 2001 when I started what became Peach, a Learning Platform software company, and recently finalized a successful sale to AKKR, a private equity firm. Currently, I’m working on PropFuel, a Feedback Automation Platform designed to capture the voice of your stakeholders: employees, customers, members, etc… through feedback campaigns.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications and Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Membership Development CPE/CAE Credits 1.5
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course Cost $0.00
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