W156: [Association] Insights for Everyone Part 2: Data Analytics for Leadership, Staff & Board – [1.5 CAE / CPE credits]

UST WEBINAR SERIES

Thursday, September 9, 2021
11:00 am - 12:30 pm (EASTERN TIME)

Take part in an exhilarating conversation detailing how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways.

Highlights will include:

Insights for Everyone – Analytics for Leadership, Staff, and Board
Member-Facing Analytics – the Overlooked Way to Monetize Your Data
How a Data Analytics Solution Delivers Org-Wide Agreement on Metrics
Supporting and Engaging Components with Data Analytics
Dramatically Enhanced Member Engagement Scoring

If you haven’t seen Data Analytics for Associations recently, join us to see what’s now possible!

Learning Objectives

understand how to create meaningful executive dashboards to help with decision making.
how to use data analytics to help make decisions which lead to dramatically enhanced member engateement
approaches to monetizing important data in your association.

SPEAKER BIOS

Rob Miller, MPA, CAE

Senior Vice President of Revenue, Gravitate Solutions

As SVP, Rob will utilize his deep association industry expertise and leadership experience to help guide corporate strategic direction, product direction, and oversee customer relations, sales and marketing. Rob was previously President and Co-Founder of Avectra (Abila). Education: Bachelor’s degree from Gustavus Adolphus College and a Master’s Degree in Public Administration from American University.

Lacy Packard

Director of Information Technology, American Association for Justice

Education: Master of Arts, Political Management, The George Washington University, Washington, DC; Bachelor’s degree in Political Science from Oklahoma State University.

Terry Dowdy, CAE

Director of Information Technology & Web Services, Tax Executives Institute

Self-directed, highly motivated, detail oriented technical professional with over 28 years of IT experience, 22 years of association IT experience, and over 20 years in supervisory and management roles. Combines strong analytical, troubleshooting and technical acumen with solid leadership, project management and team-building skills to consistently deliver productive technological solutions. Earned my CAE designation in August 2020.

Level	Intermediate	Delivery	Group Internet Based
CPE(NASBA Category)	Information Technology	Reviewer	Wade Tetsuka, CPA
CAE (Field of Study)	Administration	CPE/CAE Credits	1.5
Prerequisites and advance preparation needed	some background in marketing or IT	Cost	$0.00

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