UST WEBINAR SERIES
W156:  [Association] Insights for Everyone Part 2: Data Analytics for Leadership, Staff & Board – [1.5 CAE / CPE credits]
Thursday, May 27, 2021
11:00 am - 12:30 pm (EASTERN TIME)

Take part in an exhilarating conversation detailing how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways.

Highlights will include:

  • Insights for Everyone – Analytics for Leadership, Staff, and Board
  • Member-Facing Analytics – the Overlooked Way to Monetize Your Data
  • How a Data Analytics Solution Delivers Org-Wide Agreement on Metrics
  • Supporting and Engaging Components with Data Analytics
  • Dramatically Enhanced Member Engagement Scoring

If you haven’t seen Data Analytics for Associations recently, join us to see what’s now possible!

Learning Objectives
  • understand how to create meaningful executive dashboards to help with decision making.
  • how to use data analytics to help make decisions which lead to dramatically enhanced member engateement
  • approaches to monetizing important data in your association.
SPEAKER BIOS
Rob Miller, MPA, CAE
Senior Vice President of Revenue, Gravitate Solutions
As SVP, Rob will utilize his deep association industry expertise and leadership experience to help guide corporate strategic direction, product direction, and oversee customer relations, sales and marketing. Rob was previously President and Co-Founder of Avectra (Abila). Education: Bachelor’s degree from Gustavus Adolphus College and a Master’s Degree in Public Administration from American University.
Lacy Packard
Director of Information Technology, American Association for Justice
Education: Master of Arts, Political Management, The George Washington University, Washington, DC; Bachelor’s degree in Political Science from Oklahoma State University.
Terry Dowdy, CAE
Director of Information Technology & Web Services, Tax Executives Institute
Self-directed, highly motivated, detail oriented technical professional with over 28 years of IT experience, 22 years of association IT experience, and over 20 years in supervisory and management roles. Combines strong analytical, troubleshooting and technical acumen with solid leadership, project management and team-building skills to consistently deliver productive technological solutions. Earned my CAE designation in August 2020.
LevelIntermediate DeliveryGroup Internet Based
CPE(NASBA Category)Information Technology ReviewerWade Tetsuka, CPA
CAE (Field of Study)Administration CPE/CAE Credits1.5
Prerequisites and advance preparation neededsome background in marketing or IT Cost$0.00
Refund and Complaint Resolution Policy: www.ustranscorp.com/webinar-policy

CPE Compliance Disclosure: U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org I n accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.