11:00 AM - 12:30 PM (EASTERN TIME)
Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content catalog. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen.
- Why your organization must leverage the power
of AI personalization in 2021 – hint your
- Where AI can be used to understand your
audiences better and lead to more relevant
content being delivered
- What AI based technologies are involved – Auto-
tagging, Machine Learning (ML), Natural
Language Processing (NLP)
|Level||Intermediate||Delivery||Group live presented online due to COVID-19|
|CPE(NASBA Category)||Information Technology||Reviewer||Wade Tetsuka, CPA|
|CAE (Field of Study)||Administration||CPE/CAE Credits||1.5|
|Prerequisites and advance preparation needed||IT Background||Cost||$0.00|
CPE Compliance Disclosure: U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org I n accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.