UST WEBINAR SERIES
W152: Activate your Member journey map — 5 steps to overcoming barriers
How do you capitalize on the insights you’ve gained to turn them into actions and positive impact on your business?
Tuesday, October 19, 2021
11:00 AM - 12:30 PM (EASTERN TIME)

Journey mapping uncovers the opportunities that drive the most impact by understanding the attitudes, actions, and motivations of your customers. But once you’ve created your map, then what? How do you capitalize on the insights you’ve gained to turn them into actions and positive impact on your business?

Join Celerity’s customer experience experts as we guide you through the process of going from journey map to actionable plan, including:

  • Understanding which experiences matter most to your customers based on your collected insights
  • Establishing KPIs for data-driven decision-making across your organization
  • Gaining buy-in and accountability necessary for alignment, funding and support

Register today to learn how to turn your journey map into a powerful tool for customer loyalty, satisfaction, and retention.

Learning Objectives
  • Understanding which experiences matter most to your customers based on your collected insights
  • Establishing KPIs for data-driven decision-making across your organization
  • Gaining buy-in and accountability necessary for alignment, funding and support
SPEAKER BIOS
Betsy Noullet
Manager, UX Strategy/Service Design
Betsy Noullet is Manager, UX Strategy + Service Design at Celerity. She works with Celerity clients to deeply understand people, uncover their motivations and needs, and find business solutions that help clients turn people into loyal customers. Betsy leads teams to conduct research analysis, user interviews, mindmapping, journey mapping, and ideation workshops.
Albert Thibault
Director & Business Development at Celerity
Albert Thibault has two decades of experience helping companies in a variety of industries improve business outcomes by delivering innovative, customer-driven technology solutions. Albert’s expertise spans all aspects of digital transformation, including issues surrounding customer experience, UX and design, product innovation, and software development.Albert Thibault has two decades of experience helping companies in a variety of industries improve business outcomes by delivering innovative, customer-driven technology solutions. Albert’s expertise spans all aspects of digital transformation, including issues surrounding customer experience, UX and design, product innovation, and software development.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications & Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1.5 hours
Prerequisites and advance preparation needed at least 1 year of association management experience Cost $0.00
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