3:00 pm - 4:30 pm (EASTERN TIME)
Advocacy is important for associations of all shapes and sizes, as legislation and policies can significantly impact entire markets and industries. Being able to present objective research which effectively communicates facts and attitudes can help you gain the support of both the public and the government, and may be the most important weapon in your arsenal .
Attendees will participate in an interactive discussion on the key issues faced when conducting research to support their advocacy initiatives.
A market research expert will be open to Q&A from the audience, enabling them to get real time ideas on challenges they face today.
- Basic methodological considerations for matching research methods with goals
- Strategies around aggregating data from members
- Conducting primary market research when data does not yet exist in published form
- Delivering a fact-based impressionable message
- Getting your voice heard when others’ world view isn’t the same
A market research expert will be open to Q&A from the audience, enabling them to get real time ideas on challenges they face today.


Level | Intermediate | Delivery | Group live presented online due to COVID-19 |
CPE(NASBA Category) | Specialized Knowledge | Reviewer | Wade Tetsuka, CPA |
CAE (Field of Study) | Knowledge Management & Research | CPE/CAE Credits | 1.5 |
Prerequisites and advance preparation needed | 1-year or more of experience with experience in advocacy or government relations. Advance preparation needed: None | Cost | $0.00 |
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org