UST WEBINAR SERIES
W150: How to create Compelling Evidence based Research to Promote Your Advocacy Mission
Curious about how to most effectively gain the support of the public & government through advocacy?
Thursday, March 4, 2021
3:00 pm - 4:30 pm (EASTERN TIME)

Advocacy is important for associations of all shapes and sizes, as legislation and policies can significantly impact entire markets and industries. Being able to present objective research which effectively communicates facts and attitudes can help you gain the support of both the public and the government, and may be the most important weapon in your arsenal . 

Attendees will participate in an interactive discussion on the key issues faced when conducting research to support their advocacy initiatives.

A market research expert will be open to Q&A from the audience, enabling them to get real time ideas on challenges they face today.

 

Learning Objectives
  • Basic methodological considerations for matching research methods with goals
  • Strategies around aggregating data from members
  • Conducting primary market research when data does not yet exist in published form
  • Delivering a fact-based impressionable message
  • Getting your voice heard when others’ world view isn’t the same

A market research expert will be open to Q&A from the audience, enabling them to get real time ideas on challenges they face today.

SPEAKER BIOS
Laura Clark, PRC
Research Director, Vault Consulting
Laura Clark manages every aspect of custom qualitative and quantitative research projects, from research design to presentation of results for associations as well as clients working in consumer, business to business and healthcare industries. Her responsibilities include working closely with clients to understand their unique business challenges, developing a research plan to address these challenges and synthesizing results into concise reports with actionable findings. With nearly 15 years of vendor side research experience, Laura possesses a breadth of experience including traditional and emerging market research techniques, domestic and global research execution, and managing an extensive network of partnerships. Laura’s prior experience includes the United Way of Central Maryland where she was responsible for managing all marketing research as well as developing marketing materials and orchestrating campaign events. In addition, Laura worked in the Office of Medicine at the University of Maryland Medical System. Bachelor of Arts in Marketing and International Business, University of Maryland Bachelor of Science in Art History, University of Maryland Principles of Marketing Research, University of Georgia
Jeffrey Adler, IPC
Senior Methodologist, Vault Consulting
Jeff Adler is Senior Methodologist at Vault Consulting, LLC based in McLean, VA. He has 30+ years of experience in marketing research, including positions at Procter & Gamble and Florida National Bank. He has personally supervised 2,000+ marketing research projects. Jeff has guest lectured at The Wharton School and several other universities. He is a frequent speaker at many national and local conferences. He has been a guest on the program Research = Marketing Power in the University of Maryland education television series and Marketing for Managers which was broadcast throughout the country on Mind Extension University. Jeff is a respected and highly rated faculty member of the American Marketing Association’s Market Research Boot Camp™. Jeff graduated with honors from the Wharton School of the University of Pennsylvania with a B.S.E. in Marketing and Decision Sciences.
LevelIntermediate DeliveryGroup live presented online due to COVID-19
CPE(NASBA Category)Specialized Knowledge ReviewerWade Tetsuka, CPA
CAE (Field of Study) Knowledge Management & Research CPE/CAE Credits1.5
Prerequisites and advance preparation needed1-year or more of experience with experience in advocacy or government relations. Advance preparation needed: None Cost$0.00
Refund and Complaint Resolution Policy: www.ustranscorp.com/webinar-policy

CPE Compliance Disclosure: U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org I n accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.