W145:  Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project – [1.5 CAE / CPE credits]
Tuesday, March 9, 2021
3:00 pm - 4:30 pm (EASTERN TIME)


Your website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.”  However, many traditional marketing and communications professionals have little experience with such initiatives, much less a technology driven project such as a website.

Join us for an interactive “ask the vendor” session to get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one).  This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to:

  • Develop a project timeline
  • Manage expectations for your new site
  • Work effectively with your vendor
  • Project Manage your website redesign
  • Launch your site on time and on budget
  • Plan for ongoing management and optimization


Learning Objectives
  • How to effectively manage a website redesign project so that it launches on time and on budget
  • Potential project risks that can put a website redesign project at risk
  • Questions to ask your vendor and internal teams to prevent last minute surprises (or cost overruns)
Ray van Hilst
Director of Client Results, Yoko Consulting
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presence of organizations that help build a better world. His diverse background includes working with a range of organizations from Fortune 500 brands, nonprofits, and associations. Some of his favorites include Disney, The Home Depot, and the National Wildlife Federation. His unique combination of experience enables him to lead collaborative endeavors that get things done and achieves results. Ray is driven to make a tangible impact for those he works with, and this drive pushes him beyond the all too common “wouldn’t it be great if…” hypotheticals in pursuit of the “this is how we do that” reality. When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot… he is frequently found speaking at events about web strategy and marketing technology. He is an active member of ASAE: The American Society of Association Executives and has served on ASAE’s Technology Section Council. When he’s not thinking about the web, Ray is a husband, father, outdoor enthusiast, frustrated musician, and struggling homebrewer.
Jessica Konrath, MA, CAE
Executive Director; Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates
Nonprofit strategist and goal-oriented leader bringing associations into the 21st century through online communities, professional development and branding.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Communications & Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Marketing, Public Relations & Communications CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1 year of association membership, marketing or operations experience Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: