UST WEBINAR SERIES
W147:  5 Keys to Association Website Success in 2021 (and beyond) – [1.5 CAE / CPE credits]
Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare and even revenue. Does your association have a plan to compete in this crowded, modern online environment?
Thursday, May 6, 2021
3:00 pm - 4:30 pm (EASTERN TIME)

At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them.

Join us for 5 Keys to Association Website Success in 2021 (and Beyond) with Ray van Hilst from Yoko Co., an interactive web agency that works with heroic organizations that are passionate about bringing positive change to the world.

Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2021 and beyond.

Learning Objectives
  • How to create a dynamic web experience based on your users and how they use the web
  • How to leverage your website content to drive engagement and conversion.
  • How to successfully manage your website and martech so you can maximize your investment
SPEAKER BIOS
Ray van Hilst
Director of Client Results, Yoko Co.
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presence of organizations that help build a better world. His diverse background includes working with a range of organizations from Fortune 500 brands, nonprofits, and associations. Some of his favorites include Disney, The Home Depot, and the National Wildlife Federation. His unique combination of experience enables him to lead collaborative endeavors that get things done and achieves results. Ray is driven to make a tangible impact for those he works with, and this drive pushes him beyond the all too common “wouldn’t it be great if…” hypotheticals in pursuit of the “this is how we do that” reality. When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot… he is frequently found speaking at events about web strategy and marketing technology. He is an active member of ASAE: The American Society of Association Executives and has served on ASAE’s Technology Section Council. When he’s not thinking about the web, Ray is a husband, father, outdoor enthusiast, frustrated musician, and struggling homebrewer.
LevelIntermediate DeliveryGroup Internet Based
CPE(NASBA Category)Communications & Marketing ReviewerWade Tetsuka, CPA
CAE (Field of Study)Marketing, Public Relations & Communications CPE/CAE Credits1.5
Prerequisites and advance preparation needed1 year of association membership, marketing or operations experience Cost$0.00
Refund and Complaint Resolution Policy: www.ustranscorp.com/webinar-policy

CPE Compliance Disclosure: U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org I n accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.