W143: Advocacy in a Transitional 2021
How can you utilize best practices in advocacy amidst this highly transitional period? Learn the best practices and trends emerging around technology, training, scheduling, and messaging during the pandemic.
Tuesday, February 2, 2021
1:00 PM - 2:30 PM (EASTERN TIME)
The first year of a new Session of Congress is typically a critical time for advocacy networks.  There are new Members of Congress to meet (and bring up to speed), priorities to establish, and legislation to re-introduce (with co-sponsors to re-up).  Amidst the transitional winds of the pandemic, flexibility and creativity have become strategic imperatives. Invisibility is not an option.
In 2020, Soapbox Consulting conducted 5,074 virtual meetings with Members of Congress and 6,704 advocates.  Best practices emerged around technology, training, scheduling, and messaging.  Yet things are changing again as people begin to get immunized and congressional offices, each managed separately, are making decisions about how they will interact with their constituents in 2021.
Join Christopher Kush, MPP, CEO of Soapbox Consulting, and Author of The One-Hour Activist (Wiley), for a discussion of the emerging advocacy considerations that have begun to surface in 2021.
Learning Objectives
  • Learn what best practices emerged around technology during the pandemic.
  • Learn what best practices emerged around training, scheduling, and messaging during the pandemic.
  • Learn emerging trends regarding how congressional offices, each managed separately, are making decisions about how they will interact with their constituents in 2021.
Christopher Kush, MPP
CEO, Soapbox Consulting
As CEO of Soapbox Consulting, Christopher Kush has trained hundreds of thousands of citizens from all over the United States to effectively influence Congress, state, and local governments. He has helped design sophisticated key-contact networks, Lobby Days, and grassroots training programs for many national associations including the American Cancer Society, Human Rights Campaign, Easter Seals, Goodwill International, United Way Worldwide, and the American Wind Energy Association. Mr. Kush is the author of three books on grassroots organizing including Grassroots Games (ASAE, 2002) and, most recently, The One-Hour Activist (Wiley, 2004). He has appeared on National Public Radio, ABC and Fox-news affiliates, CSPAN’s “Book TV,” and in U.S. News & World Report, The Los Angeles Times, and on the Sirius Satellite Radio Network.
Erica Farage
VP International Franchise Association
Erica Farage is Vice President of Political Affairs and Grassroots Advocacy for the International Franchise Association. Erica is responsible for elevating FranPAC, IFA’s political action committee which supports pro-business, pro-franchising candidates at the federal level, as well as the association’s grassroots advocacy program the Franchise Action Network. Prior to joining IFA in January of 2012, Erica was a senior director at The Herald Group, a public affairs firm representing a variety of clients including trade associations, corporations, and coalitions supporting pro-business initiatives in Washington. Previously, she held several positions with the U.S. Chamber of Commerce’s Political Affairs division where she managed various aspects of the Chamber’s $20 million voter education, issue advocacy, get-out-the-vote, and fundraising campaigns. Erica received a bachelor’s degree in political science from The University of Richmond and a master’s degree from the George Washington Graduate School of Political Management. She resides in Washington, D.C.
Level Intermediate Delivery Group live presented online due to COVID-19
CPE(NASBA Category) Specialized Knowledge Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Public Policy, Government Relations, Coalition Building CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1-year or more of experience with experience in advocacy or government relations. Advance preparation needed: None Cost $0.00
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