11:00 AM - 12:30 PM (EASTERN TIME)
To meet growing member expectations, associations are focusing more of their efforts to understand what drives engagement, how to increase satisfaction, and what factors lead to retention.
This Course is built around a case study involving The American Society of Association Executives (ASAE). ASAE found it difficult to evaluate the true impact of engagement because data was stored in siloed locations – like their AMS, email marketing, and online community systems. On their own, each platform contained useful data, but what ASAE really needed was a consolidated view of data across systems to fully analyze the membership journey. As part of its digital transformation, ASAE migrated to a cloud-based platform for data analytics. By bringing their data into a central repository, they’ve gained a single source of truth for data that can be used to inform strategy decisions. ASAE can now see a complete, accurate, and trusted view of their data which influences how they solve problems.
- Understand the concept of bringing enterprise data into a central repository.
- Learn how centralized data should be structured to then provide analysis to inform strategic decision making.
- Learn the inroads and obstacles to migrating from siloed data to centralized data
- Learn how this data centric approach can help an organization’s member engagement and member satisfaction.
|Level||intermediate||Delivery||Group live presented online due to COVID-19|
|CPE(NASBA Category)||Information Technology||Reviewer||Wade Tetsuka, CPA|
|CAE (Field of Study)||Administration||CPE/CAE Credits||1.5|
|Prerequisites and advance preparation needed||preferably 1-year or more of experience with association or nonprofit operations and management. Advance preparation needed: None||Cost||$0.00|
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org