W139: Member Engagement: 15 Ways to take your Newsletter to the Next Level
How can you be sure your newsletter is being used to its full capabilities and providing your members with the most cutting edge knowledge?
Wednesday, February 3, 2021
11:00 AM - 12:30 PM (EASTERN TIME)

Your organization’s email newsletter is an incredibly valuable way to consistently engage your members. It’s also an effective way to show them how you stay ahead of the important topics and news in your industry. It also provides an opportunity to associate your organization’s brand with cutting-edge information in your space.

However, most organizations aren’t taking full advantage of this useful communication tool. So read on to explore 15 ways you can take your email newsletter to the next level.

First, you will identify ways to leverage new technologies to make your email newsletter more sophisticated. At the same time, these new technologies will create less of a drain on your internal resources. In other words, you’ll learn how to save a lot of time.

Second, you get some useful ideas for taking your newsletter to the next level and how you can maximize your newsletter real estate.

Finally, this list will conclude by ensuring that you leverage the fundamentals of email engagement for your newsletter.

Learning Objectives
  • identify ways to leverage new technologies to make your email newsletter more sophisticated
  •  learn how to save a lot of time spent on newsletter creation and distribution
  • how you can maximize your newsletter real estate
  • leverage the fundamentals of email engagement for your newsletter
Erica Salm Rench
Director of Client and Market Success,
After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Customer Success at, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of customers.
Angelica Rodriguez
Director of Membership, Academy of Health
Angelica Rodriguez is a non-profit executive and corporate coach who helps leaders of organizations reach their next level of mastery and innovation so they can leave a legacy of lasting change in their industries. She helps her executive leader clients go “below the surface” to uncover what is really holding them back from identifying and leading the big transitions needed to catapult their organizations to industry-leading mainstays. Angelica’s signature approach mixes open-hearted communication, radical honesty and accountability to help business leaders increase productivity, improve morale and boost the bottom line. She has worked in both the non-profit and corporate worlds with experience in: retail, health care, wellness, law enforcement, fundraising and event planning. Angelica’s signature approach allows her executive clients to break down silos and get people talking about what is “hard” and “scary” in order to overcome the mindset of “we’ve always done it this way.” Clients often think they are not getting to that next level of growth because of the economy, their organization, the work culture, their boss, direct reports, the hiring managers or even their friends, or significant other. In fact, it’s none of these things. All of this is merely the “tip of the iceberg.” Angelica goes “below the surface” helps clients more clearly trust in the instincts that helped them rise in the first place and get back on their unique path to success.
Level Intermediate Delivery Group live presented online due to COVID-19
CPE(NASBA Category) (NASBA Category) Specialized Knowledge Reviewer Wade Tetsuka, CPA
CAE (Field of Study) (Field of Study) Membership Development CPE/CAE Credits 1.5
Prerequisites and advance preparation needed preferably 1-year or more of experience in marketing or membership services/development. Advance preparation needed: None Cost $0.00
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