W139: Member Engagement: 15 Ways to take your Newsletter to the Next Level

Title Member Engagement: 15 Ways to take your Newsletter to the Next Level
Date Wednesday, February 3, 2021
Time 11:00 am – 12:30 pm (Eastern Time)
Course Description Your organization’s email newsletter is an incredibly valuable way to consistently engage your members. It’s also an effective way to show them how you stay ahead of the important topics and news in your industry. It also provides an opportunity to associate your organization’s brand with cutting-edge information in your space.

However, most organizations aren’t taking full advantage of this useful communication tool. So read on to explore 15 ways you can take your email newsletter to the next level.

First, you will identify ways to leverage new technologies to make your email newsletter more sophisticated. At the same time, these new technologies will create less of a drain on your internal resources. In other words, you’ll learn how to save a lot of time.

Second, you get some useful ideas for taking your newsletter to the next level and how you can maximize your newsletter real estate.

Finally, this list will conclude by ensuring that you leverage the fundamentals of email engagement for your newsletter.

Instructor Bio:  

Erica Salm Rench, Director of Client and Market Success, Rasa.io

Bio: https://www.linkedin.com/in/esalm/

Angelica Rodriguez of AcademyHealth

https://academyhealth.org/about/people/angelica-rodriguez

Level Intermediate
CPE (NASBA Category) Specialized Knowledge
CAE (Field of Study) Membership Development
Prerequisites and advance preparation needed preferably 1-year or more of experience in marketing or membership services/development.  Advance preparation needed: None
Delivery Group Internet-Based
CPE/CAE Credits 1.5
Cost: Free
Learning Objectives After this Course, you will be able to:

  • identify ways to leverage new technologies to make your email newsletter more sophisticated
  •  learn how to save a lot of time spent on newsletter creation and distribution
  • how you can maximize your newsletter real estate
  • leverage the fundamentals of email engagement for your newsletter

Refund and Complaint Resolution Policy:  www.ustranscorp.com/webinar-policy

CPE Compliance Disclosure:  U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org I n accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

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