W138: Non-Dues-Revenue Workshop #1: Two Case Studies presented by Association Executives with Q&A
Wednesday, January 27, 2021
3:00 pm - 4:30 pm EASTERN TIME

With declining membership in many associations, there is an increasing need for Associations to find new sources of revenue besides dues and annual conferences.  In this course you will learn what other associations have done to open up non-traditional revenue streams.  Learn how some associations have restructured their operations or engaged in new partnerships to help bring added value to “products” that the association already owned, but never effectively monetized.  What do associations do when they initially fail in their new ventures; how do they get management and board buy-in to start new revenue generating activities.

Learning Objectives
  • Identify new ideas for potential revenue streams
  • How to organizationally adjust in order to break out of traditional ways of thinking in order to open up the possibility for new revenue activities
  • Learn how organizations have used 3rd party partnerships to help monetize existing assets.
Sharon Gleason, CFRE, ACFRE
Senior Director of Development & Marketing, Society of Nuclear Medicine and Molecular Imaging (SNMMI)
A senior executive with a 25 year track record of creating, leading and growing nonprofits and associations. Through the CFRE credential, she is internationally recognized as a change agent and for forging innovative cross-sector strategic partnerships with corporations, governments, foundations, philanthropists and nonprofits.
Karim Guirguis
COO, American Bankruptcy Institute (ABI)
Formerly ABI’s Chief Strategy and Innovation Officer, Guirguis joined the staff in 2002 and has continually provided vision and leadership in providing innovative products and services to better serve ABI members and staff. “Karim is a visionary. He has been a leader in providing state-of-the art products and solutions to better serve ABI members and staff,” said ABI Executive Director Amy Quackenboss. “I look forward to working closely with him going forward to propel ABI as an innovator in the industry.” Prior to joining ABI, Guirguis held several positions in website architecture and computer animation, most recently with Disney MGM Studios in Florida. His work has earned several awards from his peers, including an Oscar, technical achievement award, the prestigious Horizon Award for ABI’s video honoring its founders, as well as a Webby Award, to name a few. Guirguis is a regular presenter on cutting-edge technology issues for several professional educators, such as the American Society of Association Executives, for which he served on its technology board. He was a 2-time honoree of the 40/40 Awards by the Alexandria (Va.) Chamber of Commerce, also by the Leadership Center of Excellence as part of its 2017 “40 under 40” class to recognize top men and women, age 40 and under, engaged in a variety of fields including business, technology, nonprofit management, civic life, public service, education, and the arts, who are shaping future. Guirguis is an alumnus of Harvard Business School, George Mason University, and the University of Cambridge.
Level Intermediate Delivery Group live presented online due to COVID-19
CPE(NASBA Category) Specialized Knowledge Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Programs, Products and Services CPE/CAE Credits 1.5
Prerequisites and advance preparation needed At least 1 year experience with association or nonprofit operations Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: