W137: [Association] Insights for Everyone: Data Analytics for Leadership, Staff & Board
Wednesday, January 20, 2021
11:00 AM - 12:30 PM (EASTERN TIME)

Take part in an exhilarating conversation detailing how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways.

Highlights will include:

  • Insights for Everyone – Analytics for Leadership, Staff, and Board
  • Member-Facing Analytics – the Overlooked Way to Monetize Your Data
  • How a Data Analytics Solution Delivers Org-Wide Agreement on Metrics
  • Supporting and Engaging Components with Data Analytics
  • Dramatically Enhanced Member Engagement Scoring

If you haven’t seen Data Analytics for Associations recently, join us to see what’s now possible!

Learning Objectives
  • understand how to create meaningful executive dashboards to help with decision making.
  • how to use data analytics to help make decisions which lead to dramatically enhanced member engateement
  • approaches to monetizing important data in your association.
Rob Miller, MPA CAE
General Manager, Gravitate Solutions
Rob Miller, MPA CAE, is Senior Vice President of Revenue at Gravitate Solutions, Alexandria, VA. As SVP, Rob will utilize his deep association industry expertise and leadership experience to help guide corporate strategic direction, product direction, and oversee customer relations, sales and marketing. Rob was previously President and Co-Founder of Avectra (Abila). Education: Bachelor’s degree from Gustavus Adolphus College and a Master’s Degree in Public Administration from American University.
Lacy Packard
Director of Information Technology at American Association for Justice
Lacy Packard, Director of Information Technology, American Association for Justice. Education: Master of Arts, Political Management, The George Washington University, Washington, DC; Bachelor’s degree in Political Science from Oklahoma State University.
Terry Dowdy, CAE
Director of Information Technology & Web Services at Tax Executives Institute
Self-directed, highly motivated, detail oriented technical professional with over 28 years of IT experience, 22 years of association IT experience, and over 20 years in supervisory and management roles. Combines strong analytical, troubleshooting and technical acumen with solid leadership, project management and team-building skills to consistently deliver productive technological solutions. Earned my CAE designation in August 2020.
Level Intermediate Delivery Group live presented online due to COVID-19
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Administration CPE/CAE Credits 1.5
Prerequisites and advance preparation needed some background in marketing or IT Cost free
Refund and Complaint Resolution Policy:

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