11:00 AM - 12:30 PM (EASTERN TIME)
Contextual Engagement is the process of ASKING questions, CAPTURING context, and ACTING with automated workflows and alerts. It helps organizations engage members with more relevance and personalization throughout the member journey.
Combining Contextual Engagement with your existing marketing efforts will allow you to more effectively meet member needs and drive higher return on your marketing investment.
Join us for a short presentation and discussion about what Contextual Engagement is and how associations are using it to drive revenue.
- Understand the Ask, Capture, Act methodology
- Learn question asking techniques for improving member engagement outcomes, and improving response rates
- Learn how to analyze responses and how this informs the interests of the members
- Learn technology tools for acting in real time as a result of captured responses.
|CPE(NASBA Category)||Communications and Marketing||Reviewer||Wade Tetsuka, CPA|
|CAE (Field of Study)||Membership Development||CPE/CAE Credits||1.5|
|Prerequisites and advance preparation needed||At least 1 year of association or nonprofit operations experience. No advance preparation required for course||Cost||$0.00|
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org