W136: Ask, Capture & Act to Convert Nonmembers to Members

Profile photo of Dave WillProfile photo of Amy Hemphill


W136: Ask, Capture & Act to Convert Nonmembers to Members


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March 18, 2021
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11:00 a.m. to 12:30 p.m. EASTERN TIME
Description Do you find that you’re guessing what it is your members need? Or are you struggling to understand why they do the things they do, or don’t do?

Contextual Engagement is the process of ASKING questions, CAPTURING context, and ACTING with automated workflows and alerts. It helps organizations engage members with more relevance and personalization throughout the member journey.

Combining Contextual Engagement with your existing marketing efforts will allow you to more effectively meet member needs and drive higher return on your marketing investment.

Join us for a short presentation and discussion about what Contextual Engagement is and how associations are using it to drive revenue.

Instructor Name and Bio Dave Will, Co-Founder PropFuel

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, I was advised to “walk faster and smile less, because perception is reality”. I took this to heart and started a business based around the antithesis of this advice.​

It was 2001 when I started what became Peach, a Learning Platform software company, and recently finalized a successful sale to AKKR, a private equity firm.

Currently, I’m working on PropFuel, a Feedback Automation Platform designed to capture the voice of your stakeholders: employees, customers, members, etc… through feedback campaigns.


Amy Hemphill, Senior Director Member Relations, ASAE

Senior Director with over ten years of managerial experience in a highly recognized association. Expertise in member services to develop and implement processes to solicit new members, member engagement, onboarding and retention in conjunction with, promoting and implementing customer service standards, as well as formulates, implements, and manages non-dues revenue sales. Enables the membership team and the organization to respond to the needs of current and prospective members.


Level Intermediate
NASBA Category Communications and Marketing
CAE Field of Study Membership Development
Prerequisites; Advance Preparation Required At least 1 year of association or nonprofit operations experience.  No advance preparation required for course
Delivery Group Internet-Based
CPE/CAE Credits 1.5
Cost:  $0.00
Learning Objectives (minimum of 3)  

Learning Objectives of Course:

–       Understand the Ask, Capture, Act methodology

–       Learn question asking techniques for improving member engagement outcomes, and improving response rates

–       Learn how to analyze responses and how this informs the interests of the members

–       Learn technology tools for acting in real time as a result of captured responses.

Refund and Complaint Resolution Policy:  www.ustranscorp.com/webinar-policy

CPE Compliance Disclosure:  U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org I n accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.


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  • Key Points About Services

    - Over the last 7 years, we have a client retention rate of 97.5% (vs. industry average of 67.4%).

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