W136: ASK, CAPTURE and ACT to Engage New and Renewing members – [1.5 CAE / CPE credits]

UST WEBINAR SERIES

Do you find that you’re guessing what it is your members need? Or are you struggling to understand why they do the things they do, or don’t do?

Thursday, March 18, 2021
11:00 AM - 12:30 PM (EASTERN TIME)

Contextual Engagement is the process of ASKING questions, CAPTURING context, and ACTING with automated workflows and alerts. It helps organizations engage members with more relevance and personalization throughout the member journey.

Combining Contextual Engagement with your existing marketing efforts will allow you to more effectively meet member needs and drive higher return on your marketing investment.

Join us for a short presentation and discussion about what Contextual Engagement is and how associations are using it to drive revenue.

Learning Objectives

Understand the Ask, Capture, Act methodology
Learn question asking techniques for improving member engagement outcomes, and improving response rates
Learn how to analyze responses and how this informs the interests of the members
Learn technology tools for acting in real time as a result of captured responses.

SPEAKER BIOS

Dave Will

Co-Founder and CEO, PropFuel

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, I was advised to “walk faster and smile less, because perception is reality”. I took this to heart and started a business based around the antithesis of this advice. It was 2001 when I started what became Peach, a Learning Platform software company, and recently finalized a successful sale to AKKR, a private equity firm. Currently, I’m working on PropFuel, a Feedback Automation Platform designed to capture the voice of your stakeholders: employees, customers, members, etc… through feedback campaigns.

Amy Hemphill

Senior Director, Member Relations at ASAE: The Center for Association Leadership

Senior Director with over ten years of managerial experience in a highly recognized association. Expertise in member services to develop and implement processes to solicit new members, member engagement, onboarding and retention in conjunction with, promoting and implementing customer service standards, as well as formulates, implements, and manages non-dues revenue sales. Enables the membership team and the organization to respond to the needs of current and prospective members.

Level	Intermediate	Delivery	Group Internet-Based
CPE(NASBA Category)	Communications and Marketing	Reviewer	Wade Tetsuka, CPA
CAE (Field of Study)	Membership Development	CPE/CAE Credits	1.5
Prerequisites and advance preparation needed	At least 1 year of association or nonprofit operations experience. No advance preparation required for course	Cost	$0.00

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