W128: Crystal Ball – Association Retrospective from 2020 and a Look into the Future
Thursday, November 12, 2020
3:00 pm - 4:30 pm EASTERN TIME (note Revised Time!)

When it comes to planning for the future, what better guide than a look back to the past. While 2020 has been quite the year, chalked-full of change and uncertainty, many industry trends and learning lessons have emerged along the way.


Join this all-star panel for a diverse, C-level perspective. We’ll discuss change management and case studies from associations and nonprofits working and thriving in the trenches, and their “crystal ball” predictions for 2021 and beyond.

We will cover a wide range of topics, including, but not limited to:

  • How does 2020 compare to other milestone years?
  • Industry trends to watch
  • Learning lessons and case studies
  • Live events moving to Virtual and Hybrid Events
  • Remote Employees and Remote Offices
  • Collaboration Tools
  • Future Travel – COVID considerations
  • Budgeting in a pandemic
  • And much more!
Learning Objectives
  • A C-level perspective regarding industry and technology trends
  • Learning lessons from 2020
  • What to expect in 2021 and beyond
Craig Dellorso
CEO and Co-Founder, Confluence Global
Based in Fairfax, Virginia, Craig calls upon 20 plus years of extensive leadership, technology, and operations experience in the Association and Non-Profit space to provide customers with transformative solutions and guidance. Having worked both in an association and as a vendor to the industry, his blend of experience provides Association and Non-Profit clients a unique and valuable perspective for success. He has built a reputation of integrity, innovation, and service excellence. Craig served as the Chief Customer Officer for Abila (formerly Avectra), a provider of association management software. In that role, he oversaw a staff of 120 who were responsible for selling, delivering professional services, training, and customer support of three product lines to more than 1,750 organizations. Prior to that, Craig served in roles as the Chief Information Officer for the National Association of College & University Business Officers (NACUBO), and General Manager, mindSHIFT Technologies.
Gary Sundel
CIO, American Bankers Association
Gary is a senior executive with core competencies in IT management, operations and risk management. He has over 15 years of AMS consulting experience working with Fortune 500 companies building a workflow and imaging practice, 4 years of working with Capital One in internal IT Leadership; 6 years with Lockheed Martin building a managed services organization for the FDIC and 5 years with Fannie Mae performing Product Strategy for the business side. He has been particularly effective at working with business organizations to understand their needs and deliver IT solutions. As top IT Executive for the ABA, Gary focuses on effectively enabling the organization to pursue its business objectives. For years, Gary has stablished the technology vision and “roadmap” for the Association while providing leadership for developing and implementing information technology initiatives that help ABA solve business problems and identify opportunities for improved operational efficiencies and growth. Gary is responsible for all aspects of information technology and systems, including the association’s internal data center and SAAS services.
Lee Hornstein
Founder and CEO, C Systems Global
Lee has been a champion for the implementation and support of sophisticated, vertical market application software since 1980. Lee brings a deep knowledge and understanding of project management processes, membership and fundraising applications, accounting, order fulfillment, customer service, and distribution systems. One of Lee’s proudest achievements was his involvement in the initial formation of NiUG, the International iMIS User Group, which currently has over 800 organization members and 7,000 active members. Lee and his team are very active in the iMIS community as C Systems is regarded as one of the largest and most experienced Authorized iMIS Solution Partners (AiSP). C Systems is a multi-year winner of ASI’s AiSP of the Year award, an achievement that salutes the hard work and dedication of the talented C Systems team members.
Level Intermediate Delivery Group live presented online due to COVID-19
CPE(NASBA Category) Business Management and Organization Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Strategic Management CPE/CAE Credits 1.5
Prerequisites and advance preparation needed Some Management Experience Cost Free
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