W122: Marketing Automation and AI – How Associations Implement Marketing Automation with AI features for any AMS Solution


Title Marketing Automation and AI – How Associations Implement Marketing Automation with AI features for any AMS Solution
Date December 8, 2020
Time 9:30 – 11:00 am ET
Instructor Name and Bio Todd Tolbert

Todd M. Tolbert is a dynamic and creative business leader and trusted executive with extensive experience in delivering transformative internal and customer-facing solutions in support of business growth. Todd’s industry experience includes not-for-profit, association, professional services, media, advertising, consulting, content creation and direct marketing industries. He is adept at leading through collaboration, innovative thinking and execution excellence.

Todd’s experience within the non-profit and association industry includes administrative operations (HR, Technology, Physical Plant), financial, fundraising, membership, membership engagement, global operations and executive leadership. He excels at assessing, developing and shaping strategy and tactics which impact and support mission and vision outcomes, increase revenue and advance operational efficiencies; all leading to organizational success.

Manav Kher

The official gear-head of fusionSpan. Manav has over 18 years of enterprise software development experience and has been leading the software development team at fusionSpan since 2010. Previously he spent 10 years in various development leadership and architect roles in the healthcare industry.

Manav has a Master’s degree in Systems Engineering from the University of Maryland, College Park. He is an avid golfer and spends most Saturday mornings trying to lower his handicap.

Level Beginner
CPE (NASBA Category) Information Technology
CAE (Field of Study) Administration
Prerequisites None
Delivery Group live presented online due to COVID-19
CPE/CAE Credits 1.5
Cost Free
Learning Objectives



  • U.S. Transactions Corporation

    44044 Riverpoint Drive,
    Leesburg, VA 20176
    Phone: (866) 442-3327
    Fax: (866) 511-0935

  • Key Points About Services

    - Over the last 7 years, we have a client retention rate of 97.5% (vs. industry average of 67.4%).

    - Three consecutive years (2012, 2011, and 2010) in President’s Club

    - We prove and validate your success by providing an initial 6-month fee/savings analysis, and thereafter annually.