9:30 - 11:00 AM EASTERN TIME
The Term “Artificial Intelligence” seems to be everywhere in today’s world. Since 1955, researchers have been trying to mimic the intelligence of humans and in doing so broaden the opportunity and utilization of this technology across many needs. Since 2015, the bounds of AI and where it can be applied seem to be endless. AI in Marketing is being utilized in key ways that are helping businesses and associations get their messages and offerings out to their audiences in key ways. From personalization to optimization, AI allows Marketers the opportunities to target campaigns in unprecedented ways.
In this session, Manav and Todd will discuss a little history of AI, where there has been success and then tie all of this together with utilizing the technology for Marketing your products, services and engagement to your membership. Complete with some examples and a brief show and tell, and you’ll leave this webinar with a better understanding of how AI fits into your marketing mix and key actions to take to both start the conversation in your organization, and build on an existing AI Marketing program.
- Learn a little history of Al and see where its success can help you utilize the technology for marketing your products, services, and engagement to your membership
- Gain a better understanding of how AI fits into your marketing mix.
- Leave with key actions to help start the conversation in your organization and build on existing Al Marketing programs.
|Level||Beginner||Delivery||Group live presented online due to COVID-19|
|CPE(NASBA Category)||Information Technology||Reviewer||Wade Tetsuka, CPA|
|CAE (Field of Study)||Membership Development||CPE/CAE Credits||1.5|
|Prerequisites and advance preparation needed||None||Cost||free|
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