W122: Marketing Automation and AI – How Associations Implement Marketing Automation with AI features for any AMS Solution
Tuesday, December 8, 2020
9:30 - 11:00 AM EASTERN TIME

The Term “Artificial Intelligence” seems to be everywhere in today’s world. Since 1955, researchers have been trying to mimic the intelligence of humans and in doing so broaden the opportunity and utilization of this technology across many needs. Since 2015, the bounds of AI and where it can be applied seem to be endless. AI in Marketing is being utilized in key ways that are helping businesses and associations get their messages and offerings out to their audiences in key ways. From personalization to optimization, AI allows Marketers the opportunities to target campaigns in unprecedented ways.

In this session, Manav and Todd will discuss a little history of AI, where there has been success and then tie all of this together with utilizing the technology for Marketing your products, services and engagement to your membership. Complete with some examples and a brief show and tell, and you’ll leave this webinar with a better understanding of how AI fits into your marketing mix and key actions to take to both start the conversation in your organization, and build on an existing AI Marketing program.

Learning Objectives
  • Learn a little history of Al and see where its success can help you utilize the technology for marketing your products, services, and engagement to your membership
  • Gain a better understanding of how AI fits into your marketing mix.
  • Leave with key actions to help start the conversation in your organization and build on existing Al Marketing programs.


Todd M.Tolbert, MBA, CAE
Founder and Strategic Consultant , TMTolbert Consulting (TMTC)
Todd M. Tolbert is a dynamic and creative business leader and trusted executive with extensive experience in delivering transformative internal and customer-facing solutions in support of business growth. Todd’s industry experience includes not-for-profit, association, professional services, media, advertising, consulting, content creation and direct marketing industries. He is adept at leading through collaboration, innovative thinking and execution excellence. Todd's experience within the non-profit and association industry includes administrative operations (HR, Technology, Physical Plant), financial, fundraising, membership, membership engagement, global operations and executive leadership. He excels at assessing, developing and shaping strategy and tactics which impact and support mission and vision outcomes, increase revenue and advance operational efficiencies; all leading to organizational success.
Manav Kher
Co-founder fusionSpan
The official gear-head of fusionSpan. Manav has over 18 years of enterprise software development experience and has been leading the software development team at fusionSpan since 2010. Previously he spent 10 years in various development leadership and architect roles in the healthcare industry. Manav has a Master’s degree in Systems Engineering from the University of Maryland, College Park. He is an avid golfer and spends most Saturday mornings trying to lower his handicap.
Level Beginner Delivery Group live presented online due to COVID-19
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Membership Development CPE/CAE Credits 1.5
Prerequisites and advance preparation needed None Cost free
Refund and Complaint Resolution Policy:

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