S104: Symposium Session #4: Membership Engagement – Pass The Pen

UST WEBINAR SERIES

Wednesday, June 22, 2022
2:45 PM - 3:45 PM (EASTERN TIME)

Highly relevant and engaging content is in ultra-demand as associations are trying to find meaningful connections with their constituents to boost their membership value. How do they produce content on a year-round basis that resonates with members and keeps them engaged? That’s where member-created content comes in. Members are often an untapped resource of knowledge, ideas, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility, but with the appropriate strategy, member-created content can increase engagement through elevated experiences and building stronger connections that last.

Learning Objectives

Identify members who are actively creating content and/or are subject matter experts and invite them to become a contributor for your association
Reach highly sought-after audiences on a deeper level and draw in a more engaged audience by using content centered around member experiences
Spotlight and share member-created content to simultaneously enhance the experience of your readers and engage the members who created the content on a new level

SPEAKER BIOS

Michael Candela

Executive Vice President, Multiview

Michael Candela leads Multiview’s team of Partnership Sales Executives, helping to generate meaningful connections and revenue for more than 1,200 high-profile National and International associations. Through his work with the association community, Michael and his team of digital strategists have helped curate audiences, drive engagement and delivered millions in revenue via digital media on behalf of our association partners. Having served the association industry for 20+ years, Michael is a noted expert and sought-after speaker on topics associated with digital publishing and revenue growth strategies. He is also an active member of the American Society of Association Executives (ASAE) and volunteer in the community. A graduate of the University of Maryland, College Park and residing just outside of Washington DC, Michael is a true DMV Native. When he is not working alongside his MultiView team, he spends time with his family enjoying the great outdoors.

Level	Intermediate	Delivery	In-Person Symposium
CPE(NASBA Category)	Communications and Marketing	Reviewer	Wade Tetsuka, CPA
CAE (Field of Study)	Member and Stakeholder Engagement and Management	CPE/CAE Credits	1
Prerequisites and advance preparation needed	1 years operations experience. No advance preparation required	Cost	$0.00

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