S104: Symposium Session #4: Membership Engagement – Pass The Pen
Wednesday, June 22, 2022
2:45 PM - 3:45 PM (EASTERN TIME)

Highly relevant and engaging content is in ultra-demand as associations are trying to find meaningful connections with their constituents to boost their membership value. How do they produce content on a year-round basis that resonates with members and keeps them engaged? That’s where member-created content comes in. Members are often an untapped resource of knowledge, ideas, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility, but with the appropriate strategy, member-created content can increase engagement through elevated experiences and building stronger connections that last.

Learning Objectives
  • Identify members who are actively creating content and/or are subject matter experts and invite them to become a contributor for your association
  • Reach highly sought-after audiences on a deeper level and draw in a more engaged audience by using content centered around member experiences
  • Spotlight and share member-created content to simultaneously enhance the experience of your readers and engage the members who created the content on a new level
Michael Candela
Executive Vice President, Multiview
Michael Candela leads Multiview’s team of Partnership Sales Executives, helping to generate meaningful connections and revenue for more than 1,200 high-profile National and International associations. Through his work with the association community, Michael and his team of digital strategists have helped curate audiences, drive engagement and delivered millions in revenue via digital media on behalf of our association partners. Having served the association industry for 20+ years, Michael is a noted expert and sought-after speaker on topics associated with digital publishing and revenue growth strategies. He is also an active member of the American Society of Association Executives (ASAE) and volunteer in the community. A graduate of the University of Maryland, College Park and residing just outside of Washington DC, Michael is a true DMV Native. When he is not working alongside his MultiView team, he spends time with his family enjoying the great outdoors.
Level Intermediate Delivery In-Person Symposium
CPE(NASBA Category) Communications and Marketing Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Member and Stakeholder Engagement and Management CPE/CAE Credits 1
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: