N103: eCommerce: More Leads, Faster Conversions, Bigger Orders
Tuesday, April 6, 2021
1:00 pm - 2:30 pm (EASTERN TIME)

Getting the proper technology stack in place is critical to success. In this webinar you will learn about a proven technology stack that solves the complex business problems you face every day including changes in privacy data collection, the customer journey, statistical ecommerce decision making, and retargeting for faster conversions.

Some reasons you will want to attend:

1.     You want to know how to capture and use customer data to drive more sales

2.     You want to understand customer loyalty

3.     You want to increase conversion rates to boost profits

4.     You want to have ecommerce tools to make better decisions based on statistical data

Learning Objectives


  • Understanding the customer journey
  • Driving non-transactional behaviors
  • Statistical models to make ecommerce decisions
  • Retargeting customers to increase conversion rates
Wendi Makuch
Director, Channel Partnerships & Alliances
Wendi has 20-plus years of technology experience across the personalization and loyalty space using Machine Learning and AI to enhance customer engagement and experience. She’s made a career out of understanding complex technology and translating platform features and abilities into consumer benefits. At Annex Cloud, she leads the technical partnerships at NetSuite, Shopify Plus, BigCommerce and more. Wendi is a true evangelist for loyalty and customer experience, using her role in partnerships to drive deeper engagement, retention and LTV for mutual customers.
Caleb Schmitz
Director of Sales & Marketing
Caleb is the Director of Sales and Marketing at Anchor Group NetSuite Consultants. He drives the NetSuite ecommerce projects and has helped strategize dozens of highly profitable websites that utilize a variety of solutions specific to their business type. He is passionate about helping instruct different companies on technology stacks that will help them become wildly successful. In his free time, he enjoys writing books and hiking.
Elliot Marcille
Vice President of Sales and Partnerships
Elliot Marcille is Vice President of Sales and Partnerships at Tadpull, helping middle-market companies leverage data science to increase eCommerce site revenue, traffic, and conversion rates. Prior to joining Tadpull, Elliot spent five years in sales and marketing with Oracle NetSuite and two years in management with Sherwin Williams. Elliot earned an MBA at Northwestern University Kellogg School of Management and in his free time serves as a mentor.
Level Beginner Delivery Group Internet Based
CPE(NASBA Category) Computer Software & Applications Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Administration CPE/CAE Credits 1.5
Prerequisites and advance preparation needed at least 1 year of operations experience Cost $0.00
Refund and Complaint Resolution Policy:

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: