B104: Digital Asset Security: 4-Step “Back to Basics” Approach – [1.5 CPE / CAE credits]
How can you shift from a traditional cyber security approach to an approach that will mitigate today’s risks?
Tuesday, March 23, 2021
3:00 pm - 4:30 pm (EASTERN TIME)

The many cyber attacks and data breaches worldwide show that these incidents are becoming more intense, are on the rise, and the environment has become much more complex to secure.

Many of the current security methods, tools, and techniques used by businesses to secure their environment and protect their brand have been effective so far, but attacks are now coming from all directions. Hackers, hacktivists, cyber criminals, nation states, and insiders (like employees) are all pounding security protocols to find a weak spot to get in.

Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the roll of digital assets (i.e., domains, domain name system (DNS), and digital certificates)—in enabling the day-to-day successful operation of their business.

Learning Objectives
  • Digital Assets Management Best Practices (Core Domain Name Portfolio – Defensive Portfolio – Consumer Grade vs Enterprise Security
  • Alignment of domain names portfolio and infringement landscape.
  • How to protect your organization and end users online.
Gianni Maiorano
Digital Brand Specialist, Corporation Service Company (CSC)
As someone who assists in the protection against counterfeit goods, management and protection of corporations’ brands and digital assets, I provide solutions for expansion of online portfolios, as well as prevention and mitigation of any number of online attacks. By properly managing clients’ digital assets, they can enhance online traffic, stay atop of future internet trends and consistently stay ahead of competitors who are not being strategic with their digital approach. CSC also enables solutions to defend against attacks, which allows me to provide strategies to help reduce or eliminate the effects of those attacks, or completely prevent future threats. Several examples of such attacks include cybersquatting, phishing attacks and DDoS Protection. These types of assaults can cost companies thousands of dollars or more in downtime, lost clients and decreased confidence in those brands. With defense and countermeasures in place, our clients have the utmost confidence they are protected twenty-four hours a day. Products and services include: Digital Asset Management, SSL Certification, DNS Protection, Domain Name and Brand Monitoring, Dispute Resolution and Domain Acquisition, Domain Analysis and more. As a result of the changes in domains and brand protection, I stay up to date on the changes to new gTLDs (.com .net were previous examples and now include .bank .sport etc) rules and registry changes, as well as industry evolution.
Elizabeth Sylves
Senior New Business Consultant, Corporation Service Company (CSC)
My objective is to strive for success personally and professionally. It is very important to me to build, maintain strong lasting relationships. I display an exceptional ability to learn new methods, products, and industries quickly. I have 18 years experience in Sales, Sales Management, Leadership, and Coaching roles. I have a consistent track record for bringing out team members strengths, and showing them how they can excel. I have a strong desire to achieve goals, and I consistently exceed expectations. My strengths include: ◆ Sales Strategy Development ◆ Consultative Sales ◆ Strong Presentation Skills ◆ Solution Selling ◆ Logistics ◆ P&L Accountability ◆ Team Leadership Throughout my career I have made it a priority to establish strong and lasting relationships. I believe this is the best way to ensure the happiness of a customer while increasing the bottom line. Listening to the customer is important, let them know you heard them, and then being able to present the solution is key! My passion is helping businesses become more efficient, productive, and secure. In addition to working Full Time as the VP of Sales IT / Technology Company, my passion continues through being involved in the community. I have competed locally, nationally, and internationally for USAT Triathlon. I was recently awarded USAT Triathlon Ambassador, where I will do public speaking events for USA Triathlon. I enjoy making new connections across fields and industries, so please feel free to contact me via LinkedIn.
Level Intermediate Delivery Group Internet-Based
CPE(NASBA Category) Information Technology Reviewer Wade Tetsuka, CPA
CAE (Field of Study) Administration CPE/CAE Credits 1.5
Prerequisites and advance preparation needed 1-2 years experience in operations; No advance preparation required for the course Cost $0.00
Refund and Complaint Resolution Policy:

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