Data Analytics for Association Leadership 2021

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Webinar: group live presented online  ||  Attendance: 150 Associations  ||  ♦♦♦♦♦  ||

Click here for Recorded Webinar

(Note: CAE or CPE credits can only be granted to attendees of the group-live webinar presented online)

Title Data Analytics for Association Leadership 2021
Date Tuesday, November 17, 2020
Time 11:00 am – 12:30 pm (Eastern Time)
Course Description Take part in an exhilarating conversation detailing how modern data analytics helps you better understand your members (and non-members) by pulling together the 80% of your member data that is NOT stored in your AMS/CRM system and analyzing/delivering it in new and productive ways.

Highlights will include:

  • Insights for Everyone – Analytics for Leadership, Staff, and Board
  • Member-Facing Analytics – the Overlooked Way to Monetize Your Data
  • How a Data Analytics Solution Delivers Org-Wide Agreement on Metrics
  • Supporting and Engaging Components with Data Analytics
  • Dramatically Enhanced Member Engagement Scoring

If you haven’t seen Data Analytics for Associations recently, join us to see what’s now possible!

Instructor Bios:  

Rob Miller, MPA CAE, is Senior Vice President of Revenue at Gravitate Solutions, Alexandria, VA. As SVP, Rob will utilize his deep association industry expertise and leadership experience to help guide corporate strategic direction, product direction, and oversee customer relations, sales and marketing.  Rob was previously President and Co-Founder of Avectra (Abila).  Education:  Bachelor’s degree from Gustavus Adolphus College and a Master’s Degree in Public Administration from American University.


Rebecca Duff, PMP, is Director of Client Success at Gravitate Solutions. She was previously a Senior Consultant at CRGT, Inc. (formerly Johntson McLamb).  Education: Bachelor’s degree from William and Mary College and Master’s degree in Information Sciences from George Washington University.

Lacy Packard,  Director of Information Technology, American Association for Justice.  Education: Master of Arts, Political Management, The George Washington University, Washington, DC; Bachelor’s degree in Political Science from Oklahoma State University.

Andrew Thomason, Director of Marketing and Communications, Illinois Principals Association  Education:  Master of Arts (M.A.) focused in Public Affairs Reporting from University of Illinois Springfield.

Terry Dowdy, CAE, Director of Information Technology & Web Services, Tax Executives Institute.

Shane Kelley, Director of Member Services, 340B Health.

Level Intermediate
CPE (NASBA Category) Information Technology
CAE (Field of Study) Administration
Prerequisites some background in marketing or IT
Delivery Group live presented online due to COVID-19
CPE/CAE Credits 1.5
Cost: Free
Learning Objectives You will be able to:

  • understand how to create meaningful executive dashboards to help with decision making.
  • how to use data analytics to help make decisions which lead to dramatically enhanced member engateement
  • approaches to monetizing important data in your association.

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